Coming up with a marketing campaign to sell kids' clothes isn't rocket science—but maybe it should be. Because there's a new Gap campaign making the rounds that's ticking off parents big time.
The ad in question features a little boy wearing a T-shirt with Albert Einstein's likeness, and a girl rocking a pair of sparky Ariana Grande-style cat ears and logo sweater. The problem lies in the copy that accompanies each image.
This is what the boy's copy says: "The Little Scholar. Your future starts here. Shirts + graphic tees = genius idea."
And this is what the girl's says: "The Social Butterfly. Chambray shirts + logo sweaters are the talk of the playground."
Oh, HAIL no!
Not surprisingly, the takedown on social media was swift and harsh, as Twitter users came out in force to slam the retailer for perpetuating gender stereotypes.
"What kind of message is this sending to our girls (and boys for that matter)?" wrote one.
"For anyone who thinks that sexist marketing to children isn't a problem... Really @UKGap?" added another.
And on it went.
Eventually, Gap spokeswoman Liz Nunan released the following statement: "Gap brand has always stood for individuality, optimism and creativity. Our intentions have always been to celebrate every child and we did not intend to offend anyone."
It is unclear whether or not she was wearing cat ears at the time.
What is clear is that—plot twist!—the Gap spelled Albert Einstein's last name wrong on the boy's T-shirt.
Oh, the irony!
Sexist shirt + Ironic Typo = Big time fail.
I guess the good physicist was right when he said the difference between stupidity and genius is that genius has its limits.
Next time, remember to put the Social Butterfly on spell check duty, mmkay?