On the company's website, a statement reads, "The consumer response to Hatchimals has been extraordinary, exceeding all expectations. Some of our first shipments have already sold out. While additional product will hit retail shelves in November, we anticipate this inventory will also sell out quickly. We have increased production and a whole new batch of Hatchimals will be ready to hatch in early 2017. This is a special season and we don't want anyone to be disappointed, nor do we support inflated prices from non-authorized resellers. We are working on creative solutions to help kids and their parents withstand the wait. In the interim, some retailers are developing pre-sale and/or rain-check programs for redemption in January. We will continue to update with program details as they become available."
It's easy to see the appeal of the adorable toys. There's the unpredictability factor, since you never know when exactly they will hatch, and you don't know which species—Pengualas, Draggles, Owlicorns, Burtles, or Bearakeets—you will get. Hatchimals are also more than just a stuffed toy; they interact with kids, making noises and moving the more they are played with.
Local toy retailers confirm that getting your hands on a Hatchimal may be too difficult a feat for even Santa to pull off this holiday season. David Raposa, co manager at Walmart in Robinson, Pennsylvania told KDKA-TV, "As soon as people knew it was here, the moment we started putting it on the shelf, people started taking it off the shelf." And seconded Beth Askews, manager at Toys R Us at Ross Township, "Everybody lines up when they come in, and they go right out the door."
It's frustrating to be sure! Because I'm not a parent who would pay an outlandish fee for a toy; especially since I have three kids, and all of them want a Hatchimal. Furthermore, I don't have the time or resources to wait in long lines for a chance at getting one, nor do I want to play the game of tracking one down.
Do your kids want Hatchimals, and if so, what is your game plan for scoring one (or more!)?
Melissa Willets is a writer/blogger and a mom. Find her on Facebook where she chronicles her life momming under the influence. Of coffee.