The retailer's plan to introduce mini shopping carts turned into a "nightmare."
It sounded like a brilliant idea when Target first decided to add mini kids’ shopping carts to some of its stores as a way to keep the little ones busy and involved. But the experiment went horribly (and yet also hilariously) wrong when kids started going wild with the carts and their parents took to social media to complain about it.
Over on Twitter, there were tales of bruised ankles and shins, cart collisions, and kiddie meltdowns—not to mention all the traffic jams brought on by all the little rascals trying to maneuver their vehicles down the aisles.
"@Target while your new shopping carts are adorable they are a terrible idea," wrote one. "It took me 8724 hours to get milk."
The brew-ha-ha reached another level, however, when a Minneapolis mom blogger wrote an entire post dedicated to her hatred of the carts last week.
Dear Store-That-Shall-Not-Be-Named-In-Case-There-Are-Any-Legal-Things-I-Don't-Know-About," she began. "Recently you decided to CHANGE EVERYTHING. You looked at our relationship, and without even ASKING, you brought in a third party. I am horrified. We had such a good thing. It was easy. I showed up, you delivered. Every time. And now... now there is this thing between us. This tiny, red thing, with wheels and a really cute flag that makes it look innocent but it's actually there (admit it) to warn everyone close that whatever is at the bottom of that flag is bringing DANGER AND PAIN AND STRIFE and that they should run in the opposite direction. Yes, I am talking about those stupid tiny carts that you introduced. So, in response, I have decided to start a MOVEMENT. It will be called MASTC. Moms Against Stupid Tiny Carts."
She then goes on to describe her recent experience shopping at the Bullseye while her son took one of the carts out for a test drive
"I will admit. There was 10 whole seconds where I thought that that MIGHT have been the cutest thing I have ever seen," she wrote. "But it quickly went downhill... After I pulled Tylenol, dish soap and various other things out of his cart, we made it to the razor aisle. By the time I chose mine, he had 16 in his cart, along with about 10 bottles of shaving cream. ABORT ABORT ABORT."
And this is exactly why I do all of my shopping on Amazon.
The reaction to Target pulling the carts has been mixed, with some shoppers expressing their dismay at the store's 180:
While others viewed the offensive item's removal as cause for celebration:
All's well that ends well, I guess. Just one question: What on Earth are they gonna do with all those tiny red carts?