British heritage brand, Hunter, may be known for their high-quality rain boots but coming this spring the beloved label is pairing up with Target to introduce a limited-edition lifestyle collection.
“Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the U.S.,” said Alasdhair Willis, creative director at Hunter, in a press release. “We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism, and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors.”
We love when any trusted brand teams up with Target because of the promise of budget-friendly finds—and that is no different this time around. Although most products cash-in under $30, the line generally ranges from $5-$80. (Talk about a sweet deal for anything with the Hunter name on it.) We are intrigued to check the line out for ourselves—here's to hoping the quality lives up to Hunter's standards.
Breaking out of their shoe niche is a first for Hunter who is taking this opportunity to expand their horizons—it should be interesting to see how Target shoppers respond to this. We have the feeling it’s going to be a hit.
“Hunter has long been regarded for its impeccable design aesthetic, rich heritage, and playful spirit, and based on our research, it’s a brand our guests know and love," said Mark Tritton, executive vice president and chief merchandising officer at Target, in a press release. "So a pairing between our two brands made perfect sense.”
Available online, Target REDcard holders are the lucky few with early access to exclusive select items of the collection beginning April 7th. Everyone else will have to wait patiently to shop in-stores or online come April 14th.
If you are already looking forward to gearing up for summer, this line may be worth marking your calendars. As for us, we are just ready to nap in a Hunter hammock under the sun—is that too much to ask?