But as founder Martine Zoer told The Huffington Post, some people didn't really get her concept. "I kept explaining that it's our tees that are gender neutral, not the kids who wear them," she said, adding, "That's when the hashtags #stillagirl and #stillaboy were born. As in, a boy who wears pink is #stillaboy and a girl who likes dinosaurs is #stillagirl." And that led Martine to set up accounts on Instagram show images of girls being brave, and adventurous, and boys playing with dolls, and crying. The striking images by a series of different professional photographers (and some amateurs, too) offer gorgeous peeks at what it's like to be a boy or a girl today.
Zoer told Parents.com, "At Quirkie Kids, we are all about celebrating childhood and letting kids be kids. We believe that boys can be sweet and kind and that girls can be rough and tumble. We want to tell girls that they are not just pretty, but brave and strong. And we want to tell boys to listen to their hearts because great things happen when you do."
Quirkie Kids, which was launched on Kickstarter three years ago, has inspired a great response, according to Zoer. "So many parents can relate to our message that there's no one way to be a boy or a girl."
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"It can be challenging to shop for kids' clothes as the mainstream options are so limited," Zoer also told us. "There's such a divide between boy clothes and girl clothes. Boys should not have to shop in the girls' section to find a t-shirt with pink or a heart on it or even a sweet, kind or caring message. And girls should not have to shop in the boys' section to find a t-shirt with an airplane or a car or a message that there's more to them than their looks. Our tees challenge these gender norms and offer kids options that are not available from big retailers."
A post shared by still a girl (@stillagirl) on Jun 22, 2017 at 4:52pm PDT