The montage features nostalgic images from the last 100 years. First you'll smile, then you'll cry.

There aren't many symbols of childhood as iconic as the Radio Flyer wagon. I know I had one, which my parents saved and gave back to me when I had my own kids. My daughter used to toss all of her stuffed animals inside and pull them around the neighborhood, while my son used it to house his Thomas the Train collection. They are 14 and 11 now, my kids, and so neither of them has busted out the little red wagon in quite some time. But the old-school ride-on toy still sits in our garage, waiting for the day they are once again ready.

In the meantime, the company is currently celebrating its 100th year in business. And in order to mark the moment and pay homage to the classic toy, the brand created a heartwarming video that brings to life its Time Flies, Enjoy the Ride theme by highlighting everyday childhood moments in Radio Flyers from the last 100 years.


We're not crying, you're crying!

"My grandfather would be so proud of what his dream has become," said Chief Wagon Officer Robert Pasin, grandson of Radio Flyer founder Antonio Pasin. "I never take for granted the nostalgia and feelings people have for the Radio Flyer brand."

Neither do we. Thanks for 100 years!

Hollee Actman Becker is a freelance writer, blogger, and mom of two who writes about parenting and pop culture. Check out her website for more, and then follow her on Instagram.