Singer and pop star Pink is the newest UNICEF ambassador. This week, she introduced the organization's new Kid Power initiative.
Raise your glass to Pink: The Grammy-winner has just been named the newest UNICEF ambassador.
The 36-year-old mom and singer will focus on children's health initiatives, serving as the spokesperson for the charity organization's new initiative Kid Power, a child-friendly fitness band that uses an interactive app to encourage exercise while combating global malnutrition.
"The fire was lit, obviously, because I'm a mama," Pink told People. "Statistically, one in four kids in the U.S. are inactive.... One in four kids, globally, are malnourished. So UNICEF has found a way, with Kid Power, to combat both problems at the same time."
Here's how it works: Kids wearing the Kid Power band earn points by doing things like taking 12,000 steps a day or completing a goal. As they accrue points, UNICEF partners including Target and Disney will provide the funds needed to send therapeutic food packets to places like Haiti. The app also teaches the kids about the countries they are helping, and lets them unlock special videos and track their progress online.
"They found a brilliant way, and a fun way, to get kids here involved and empowered and motivated," said Pink, who has a 4-year-old daughter named Willow with husband Carey Hart. "And they are also turning them into global citizens."
The pop star joined UNICEF on a trip to Port-au-Prince this summer, where she saw first-had the effect the food packets can have on severly malnurished children. "I got to watch mamas learning how to feed it to their kids," she said. "And within a week, you can see the difference in these children. It brings them back to life. It's amazing."
Now the singer is planning to get a Kids Power band for everyone in her family, so they can all start earning points and raising funds for UNICEF. "Between Carey, myself, and Willow," she said. "It's going to get a little competitive."
Game on, Pink!
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