Buying your kid a set of Legos—Duplos, Friends, City, or whatever level they're at—is practically a rite of passage as a parent. My family loves Legos—they have literally provided hundreds if not thousands of hours of fun for us. My daughter and I have built numerous castles and tiny towns, my husband has built the Millennium Falcon and Falling Water, and grandparents have been enlisted to build cruise ships. In addition to new sets, we play with ones my husband had as a little boy. You don't have to worry about growing out of them or getting bored with them. You can always create something new.
Because you can keep them forever—they are practically indestructible, and I've stepped on enough to know the only damage is inflicted on the bottoms of my feet—I doubt many end up in landfills, instead being passed on to someone else to enjoy if anyone ever gets rid of them. But they are made of plastic in factories and come with a lot of packaging. The good news is that last week the Lego Group announced it is investing $150 million in a new Sustainable Materials Centre in Denmark dedicated to research, development and implementation of new, sustainable, raw materials to manufacture LEGO elements as well as packaging materials.
In the press release, Jí¸rgen Vig Knudstorp, CEO and President of the LEGO Group, says:
"This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials. We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials."
This is awesome news. Now in addition to feeling like playing with Legos is a creative, educational, and fun experience for my daughter (and me!), I can feel good about knowing the company is committed to the health of our planet. Rock on, Lego!
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