Moms Post More and Get More Likes than Others on Facebook
It's no secret new moms tend to share more on social media than others, but a new study reveals just how much more Facebook-sharing they do.
I joined Facebook back in 2007 when my kids were 6 and 3. And because status updates were still a thing back then, I wrote a ton of them.
I've always been a #postitifyouvegotit girl. And so I wrote updates about pop culture, about '90s nostalgia, and about the minutiae of my daily life in the suburbs. But mostly, I shared funny anecdotes about my kids. And while my youngest may not have been old enough to read them, anyone who friended me could tell you that he was named after Dylan McKay from Beverly Hills 90210 (#sorrynotsorry), that he dragged a stuffed pink poodle around with him wherever he went (still does), and that he sometimes liked to eat Campbell's chicken noodle soup with his bare hands (yup...still does that too).
Judge away, because that's what I would do.
But here's the thing—apparently I'm not alone, at least when it comes to the frequency of my posting. A new study done by Ipsos Media in conjuction with Facebook's internal data analysis revealed that new American moms post 2.5 times more status updates, 3.5 times more photos, and 4.2 times more videos than nonparents.
"Parenting has become a digitally shared experience," said Ann Mack, head of content and activation, global consumer insights for Facebook. "Technology enables parents to share the joys, challenges, and questions inherent in raising a child with their family and friends both near and far on a regular basis. Instead of mailing holiday cards or school pictures, they're sharing their child's milestones through photos and video online."
And not only that, but you like it, you really, really like it. New parents' posts about their babies get 37 percent more interactions from family members and 47 percent more interactions from friends than their general posts.
The study—which polled 8,000 parents in eigtht countries—also revealed that new parents use Facebook mobile 1.3 times more than non-parents, and that 53 percent of parents with young kids said they use mobile devices to keep their children entertained.