In an effort to "mirror the world we live in today," Lego has introduced a line of figures that are just like us, only mini!
The line, which was first seen at the Toy Fair in New York City, is called Lego City, and it features stay-at-home dad and working mom minifigures. Mom is looking professional with a button-down shirt and a smart hair flip, but of course knows how to multitask, as she's holding a baby bottle. Meanwhile, dad wears a casual flannel and rocks some facial stubble as he pushes junior in a stroller, en route to a SAHD meet-up at the park, no doubt!
Perhaps in response to a petition that is demanding Lego add more female scientists to its lineup, company president Soren Torp Laursen told Fortune, "We need to stay in tune with the world around us. We aren't responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base."
The Lego City line also features a man in a wheelchair, and will no doubt grow to include any number of different types of people kids may see living in their communities. Perhaps we will soon meet the same-sex couple minifigures? I say it's all great; I love the idea of my kids playing with toys that teach them about the world and the people they'll meet. Well done, Lego.
What's your take?
Melissa Willets is a writer/blogger and a mom. Follow her on Twitter (@Spitupnsuburbs), where she chronicles her love of exercising and drinking coffee, but never simultaneously.