My daughter has long since grown out of her Justice phase. But for awhile, it seemed like the tween retail mecca—known at the time for its abundance of sparkles and peace signs—was the only place she would shop. And since they carried everything from underwear to winter coats—making buying a full wardrobe for my fickle elementary schooler a one-stop piece of cake—I was totally on board. One and done, baby! It would have been a serious bummer had she not been able to fit into those clothes. And I know many moms who feel the same.
It’s a little surprising, then, that until now, Justice didn’t carry plus-size items. Although besides a few brands, such as Old Navy and Forever 21 (which skews a bit older), the brand-name clothing options for plus-sized young girls are pretty slim. But Justice is now taking a huge step forward for Spring 2017 with its See Yourself in Justice campaign and the roll-out of extended sizes—10 Plus to 20 Plus—for the first time ever.
On Valentine’s Day, the brand shared the news on Facebook by posting a shot of eight girls of different sizes and ethnicities laughing and jumping with their arms thrown around each other, along with the following caption: "See yourself in Justice! Come be a part of something fun, something you. We believe fashion is for every girl and even more of our styles are available in extended sizes than ever before.”
In the comment section, the kudos quickly rolled in.
“Thank you for showing the diversity, and that no matter where you are from, your shape, color or religion, we are all equal,” wrote one commenter. “Bravo!”
“You made my daughter's day,” added another. “More reasons for her to love your brand. Thank you.”
And from a third: “Best campaign and cover ever!
We couldn’t agree more. Way to go, Justice! We’re SO glad you’ve finally joined the inclusivity movement and are ready to embrace ALL types of girls!
Now what can you do about all those sparkles?