Ever wonder what Jerry O’Connell and Mario Lopez would like like as Barbie dolls? Oh, just me? In any case, you’ve got to see the one-of-a-kind dolls Mattel created in the star dads’ likenesses as part of their #DadsWhoPlayBarbie campaign.
Today, the brand is partnering with People magazine on its inaugural “World’s Greatest Dad” special feature. And two (hot, sorry) celeb papas are being turned into dolls.
But #DadsWhoPlayBarbie is about more than just star dads being turned into dolls. This important campaign highlights the importance of dads making an investment in their daughters’ imaginary worlds, so they benefit in the real world. Research has shown that a dad’s involvement in his daughter’s imaginary play contributes to her long-term social, intellectual, and emotional development.
On a side note, too bad I can’t snag one of those Jerry or Mario dolls for when I play Barbie with my daughters. Just sayin’ it might make playtime a bit more fun for Mommy. “Why Melissa, you look so beautiful today.” “Thanks, little Jerry!”
Okay, back to reality. The takeaway from the campaign is that daddy playtime matters just as much as mommy playtime! So parents: Get playing!
Melissa Willets is a writer/blogger and a mom. Find her on Facebook where she chronicles her life momming under the influence. Of coffee.