Any family who has ever visited Disneyland or Disney World knows you're likely to spend close to a $1,000 before your trip is over. Tickets are already about $100 a day per person, plus all the food and souvenirs add up quickly. Walt Disney Co., however, is gauging whether families would pay even more to visit its parks on peak days.
According to the L.A. Times, the company sent out a survey to annual pass holders asking questions that indicate it is considering charging more for entry to its parks on peak days during the summer, spring break, and Christmas time. Depending on the park and the peak time, tickets could be $5 to $20 more each on this type of tiered pricing system. When asked for comment, Disney downplayed the survey questions, saying it polls customers on a lot of topics.
Visiting Disney can be super fun, but it is already super expensive. The tiered pricing system might be an attempt by the company to ease crowding at the park on peak days, but most families only have the opportunity when the kids are not in school. I suspect it would likely just prohibit some families from being able to afford visiting its parks at all, which would be a shame. I have very fond memories of watching my daughter meet Cinderella and Snow White and seeing the starstruck look on her face. It's a moment all families should get to experience!
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