Parents are already spending more money than last year, and shopping season isn't even in full swing yet.
As much as I hate to admit it, the kids go back to school in about a month.
Fastest. Summer. EVER.
And while I may be in full denial over here, school supply-shopping season is already in full swing.
To uncover the biggest trends for 2016, Offers.com surveyed parents on their purchase plans, and found that BTS spending is already up 4 percent from 2015, and up more than 9 percent from the year before—even though the majority of us won't start shopping until later in August!
When we do finally get around to it, about 63 percent of us plan to hit up an actual store, while 25 percent will tackle those supply lists from the comfort of our own homes by shopping online.
I am definitely in that latter category!
Parents are also planning to drop major coinage on their kids this year, with the percentage who plan to spend more than $400 per kid up almost 14 percent since last year.
So what are they spending all that cash on? Here's the breakdown:
- Supplies (pens, notebook, etc.) – 71.6 percent
- Clothing & Shoes – 69.5 percent
- Backpack – 56.3 percent
- Electronics (printer, calculator, etc.) – 19.4 percent
- Tablet – 10 percent
- Computer (desktop, laptop, etc.) – 8.6 percent
Meanwhile, the survey also asked parents how they feel about sending their mini-me's off on their first day. And while 14 percent of parents said they were going to cry, and 21 percent said they were going to take a nap, 25 percent admitted that the first thing they'll do after dropping their kids off is celebrate.
Here's hoping they left some room in that shopping budget for champagne!