The Bullseye has revamped its pricing to take the guesswork out of sale shopping.

By Hollee Actman Becker
Jonathan Weiss/Shutterstock

As parents, it's almost impossible not to know the particular pain of running into your local Target to grab, say, a few packs of diapers, and then coming out an hour later with a cart full of stuff you may or may not actually need.

But if, like me, you're a little too familiar with the feeling of panic that begins to rise as you watch your bizarre cache of items slowly make their way down the conveyor belt towards the scanner, you can now take heart in the knowledge that the balance on your long, curling receipt will probably be a little smaller.

RELATED: Target Is Making Back-to-School Season Even Better for Moms... With $5 Wine!

That's because on Friday, the Bullseye announced via blog post that they've lowered their prices on thousands of items, from cereal and paper towels to baby formula, razors, milk, eggs and markers. Why? Because they finally seem to understand the struggle of calculating the value of specific markdowns and the frustration of waiting for the perfect sale to roll around.

"We want our guests to feel a sense of satisfaction every time they shop at Target," explained EVP and chief merchandising officer Mark Tritton in the post. "Part of that is removing the guesswork to ensure they feel confident they're getting a great, low price every day."

Slow. Clap.

And just think: With all that money you'll be saving, you'll have plenty left to spend on stuff like trendy new Halloween decor, limited-edition Star Wars collectibles, and a few items from Chip and Joanna Gaines awesome new home decor collab.

Or wait—does that defeat the purpose?

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Hollee Actman Becker is a freelance writer, blogger, and mom of two who writes about parenting and pop culture. Check out her website for more, and then follow her on Instagram



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