Exclusive: Get a Sneak Peek at Target's New Kids Decor Collection
Target's known for keeping us on our toes when it comes to releasing the next big thing in kids' decor, and now they're at it again with the unveiling of Pillowfort. The collection, which features over 1,200 pieces, will hit stores and Target.com February 21st, and we're dying to get our hands on it.
Pillowfort is chock full of adorable throw pillows, bedding sets, wall decor, lighting options, and practical, attractive furniture—and the best part (aside from the designs, that is) is the price: items range from $4.99 to $59.99 for lighting, décor, and bedding, and $39.99 to $599.99 for furniture.
Julie Guggemos, Target's senior vice president, Product Design and Development, says that the idea of Pillowfort comes from the fact that parents are just as invested in their kids' rooms as they are the rest of their home. "We learned that parents spend hours researching, pinning and planning their kids' rooms. They want help mixing and matching pieces to create the perfect space, without it feeling matchy-matchy," she says. "At the same time, kids have strong opinions about the way their rooms should look, and are influencing family purchasing decisions more than ever. With that came the idea to completely reimagine our kids' home assortment and create a collection that appeals to both parents and their kids."
To that end, the collection was designed to be intuitive (touch-sensor lamps, for example, offer functionality for little hands) as well as affordable and gender-neutral. "We know that parents want neutral, well-made furniture pieces for their kids' rooms so that they don't have to update it after a year or two," Guggemos added. "And while they want the furniture to last for a few years, they want to update the décor and bedding of the room more often, as their kids' style evolves."
Check out some of these adorable bedrooms:
So... is it time for a room re-do yet?
Brooke Bunce is the lifestyle editorial assistant for Parents magazine.