Sesame Street's newest campaign has a few special celebrity guests—but the team behind it wants you to star in it, too!
The #ShareTheLaughter campaign features Elmo telling jokes alongside some major celebs (think John Legend, Kate McKinnon and Josh Groban) in social videos. But Elmo doesn't just want you to watch the videos—he's also challenging everyone to join in the spirit of the campaign by sharing their own jokes on social media. Want to get in on the fun? Hashtag your posts with #ShareTheLaughter!
The point of all this? To spread kindness. Elmo wants all his friends to share their best jokes to bring some laughter to into world. After all, we need it right now more than ever.
Need some inspiration for your video? Check out some of the celebrity-studded clips from the campaign—Kate McKinnon kicked things off by joining Elmo to share her best joke, but you can look forward to seeing stars like Padma Lakshmi, Andy Grammer and Alessia Cara join the fun as the campaign continues...oh, and you can also expect to catch cameos from Sesame Street favorites like Cookie Monster.
Will you be sharing your favorite joke with Elmo? If you're in New York City you can even head to Columbus Circle, where you can find a pop-up video booth in which you can record your joke live.