The brand has come a long way since their notoriously exclusive days—their signature moose now a symbol of progression.
Teen retailer Abercrombie & Fitch has been the subject of controversy over the years for its exclusionary branding of “cool” and “attractive” kids—but since parting ways with long-time CEO Mike Jeffries, the company has made great strides to clean up its act. In fact, Abercrombie is receiving major praise for its latest collection, the “Everybody” line. The apparel “made for every kind of kid and every kind of adventure,” is the brands first ever gender-inclusive line for kids—hallelujah, societal norms are changing.
The same chain that once refused to carry women’s clothing over a size 10, and would only hire “good-looking” people to work in their stores is now making headlines for their unisex line of kids’ clothing—proof that our fight for inclusion has not been taken lightly.
“Boys and girls, tall or small, aspiring scientists or athletes…styles for all!” Abercrombie advertises on its site.
The campaign, featuring the children of Abercrombie’s home office associates, aims to go deeper than surface level. On a section of the site, titled “kids being kids,” the brand, “talked to all kinds of super-special kids about what makes them so unique.” Each answer can be found alongside the clothing on their website.
We applaud Abercrombie for their progression, but are we fangirling over the clothing too? The answer is YES; we give this line the moose stamp of approval. The gender-neutral looks are perfect for kids with their comfy-cool vibes, fun colors, quality material, and non-gender conforming sizing.
From classic pull-overs, tie dye long sleeve tees, and amazing ombré graphic hoodies to accessories like logo slide sandals and baseball hats, we only wish we looked this good as kids. (Flashback to layered tank tops and micro miniskirts—cringe)
The “Everybody” line is worth a look for any kid in need of some seasonal staples. If you can get past the club like environment and penetrate the cloud of perfume waiting at the front door, taking your child to an Abercrombie and discussing with them the importance of gender-inclusive clothing can go a long way. Because accepting every type of person is the new cool.