What's better than one free doughnut? Two free doughnuts.

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Krispy Kreme glazed donuts
Credit: Courtesy of Krispy Kreme

Earlier this week, the Food and Drug Administration gave its approval to the Pfizer-BioNTech vaccine for COVID-19. That official backing comes as the Delta variant continues to spread, coronavirus case rates are climbing again in many counties, and third doses of vaccines have been made available to immunocompromised people. Hopefully, all of those factors will encourage more Americans to get their first round of vaccination shots. But if not, Krispy Kreme has once again figured out a way to sweeten the deal.

Back in March, the doughnut and coffee chain announced a generous incentive for getting vaccinated: one free Original Glazed doughnut every single day if you show your vaccination card, no purchase necessary. Since then, Krispy Kreme says it has given away over 2.5 million free doughnuts (meaning that, clearly, not enough people are taking advantage of this promotion). But today, they announced they're doubling down on that offer for one whole week.

From August 30 through September 5 anyone who has received at least one dose of the available COVID-19 vaccines can show their card at Krispy Kreme locations nationwide and receive two free Original Glazed doughnuts. Krispy Kreme is calling this their "Show Your Heart" campaign, and to celebrate they've also included a new heart-shaped Original Glazed doughnut in the weeklong offer.

"We all hoped we'd be near the end of this pandemic by now. We're not. So, please consider getting vaccinated if you've not done so already. And then enjoy and share two amazing doughnuts with our heart-felt thanks," Chief Marketing Officer Dave Skena said in a statement. The brand also assures us that the "one free doughnut" vaccination promotion will continue through the end of 2021.

Offering food, drinks, and other perks for vaccinated people has become commonplace in certain areas of the U.S. after vaccination rates have failed to meet or exceed projections, with restaurant groups and breweries jumping on board. States like New Jersey and Connecticut even teamed with local bars to offer free beer. But often, Americans who did their due diligence early have been exempt from such reactionary giveaways, making the ongoing Krispy Kreme offer all the more unusual and enticing.

According to the New York Times as of this writing, 60 percent of all eligible Americans (ages 12 and older) are fully vaccinated.

This story originally appeared on foodandwine.com