Kellogg's and GLAAD Launch Glittery New Cereal to Raise Funds for LGBTQ+ Youth
Who doesn't love a good cereal mashup? There's nothing like finding multiple different tastes you love coming together in a single box, like getting a variety pack without the excess packaging.
While a cereal maker hardly needs a justification to mix and match its great tastes, Kellogg's is planning a particularly comprehensive new limited edition cereal that finds some of its most popular offerings coming together in support of a good cause.
In partnership with GLAAD, Kellogg's will release Together With Pride cereal at select nationwide retailers starting in May. Featuring a fusion of Froot Loop-inspired rainbow-colored hearts loaded with berry flavors and edible glitter, Together With Pride is a celebration of both the LGBTQ+ community and the best that Kellogg's has to offer in one bowl.
Available just in time for LGBTQ+ Pride Month in June, Together with Pride isn't the first time the rights organization and Kellogg's have teamed up on something tasty. In 2018, the cereal company released All Together Cereal, which mixed up a bunch of fan favorites in a single bowl in order to support GLAAD's efforts around Spirit Day, an LGBTQ+ youth initiative. Whereas that was more a case of dumping all of the different mini boxes you may remember from those Kellogg's variety packs into a single whole, Together With Pride (perhaps fittingly) offers a more cohesive whole that nonetheless celebrates spirit and pride.
Beyond simply giving Glaad space alongside their own name on the box, Kellogg's is taking their support a bit further. For every proof of Together With Pride purchase (receipt) uploaded to KelloggsFamilyRewards.com/togetherwithpride, Kellogg's will donate $3 to GLAAD, up to $140,000.
So if you're looking for a sparkling way to start your day, there are few better options than a cereal with edible glitter that can also help do some good. That's something we can all be proud of, together.
This story originally appeared on allrecipes.com