Beyoncé recently said it was a "natural progression for IVY PARK to introduce a selection of key silhouettes in children's sizing" since her family loves to match their outfits.
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Beyoncé is making fashion a family affair.

The singer stars in a new ad for her IVY PARK x adidas clothing line for kids, enlisting daughter Blue Ivy, 9½, and 4-year-old twins Rumi and Sir, whom she shares with husband JAY-Z, for the cowboy rodeo–themed campaign.

In the clip, Beyoncé is seen matching her younger two in all blue outfits, and in another shot, the proud mom walks beside Blue, who is nearly as tall as the star. Sir is also shown in a blue cowboy hat in another moment.

"The rodeo isn't just for the grown ups. Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids," read the caption shared alongside the ad on Instagram. The children's apparel launches online Aug. 19 and in select stores Aug. 20.

Speaking with Harper's Bazaar for the magazine's Icon Issue cover story, Beyoncé explained why she wanted to add outfits for the whole family in the new line.

"I'm excited that IVY PARK x adidas will now feature kids' clothing with this drop," she said. "On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we'd find ourselves putting them in extra-extra-smalls so we could match. So it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children's sizing."

Back in February, Blue appeared alongside her mom for the "Icy Park" capsule collection, posing side-by-side with Beyoncé in a vibrant graphic-print puffer jacket and matching bottoms in the same color pattern.

Beyoncé's mother Tina Knowles-Lawson gave a sweet shoutout to her granddaughter on social media at the time, revealing that Blue wasn't actually scheduled to pose in the campaign.

"My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park," Knowles-Lawson captioned an Instagram post. "Swing your hair Blue!!!!! She inserted herself into this shoot. No she was not supposed to be in it! She was just hanging out and got dressed and I guess she said 'I'm not gonna tell you what I could do I'm gonna show you.' I love that aggressive spirit My Blue Blue!!!!"

This story originally appeared on people.com