New Balance sneakers, Apple AirPods, and Echo Dots are all on sale.

By Jessica Leigh Mattern
October 14, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Credit: Amazon

After a long three-month postponement, Prime Day 2020 is officially underway!

Amazon Prime Day 2020 kicked off with over 1 million deals and steep discounts. For two days, shoppers can score up to 50 percent off on popular categories, like tech, electronics, Amazon devices, home, kitchen, clothing, shoes, wellness, and more. There are also tons of gifts on sale, making it the perfect time to start your holiday shopping.

The worldwide event is your chance to score savings on popular products, new items that launched in 2020 (we’re looking at you, Apple), and merchandise that rarely goes on sale. It’s also the best time of the year to buy Amazon’s many Echo and Alexa-compatible smart home devices, which are up to 50 percent off while supplies last.

There are so many discounted clothing, shoes, and accessories hiding Amazon’s fashion department, including several celeb-loved pieces. A few notable offers include the Oprah-approved Orolay jacket (also known as the “Amazon coat”), Alo’s A-lister moto leggings, Kate Middleton’s go-to Superga sneakers, Meghan Markle’s timeless Adidas shoes, and a few home goods handpicked by Lauren Conrad.

And while Prime subscribers get access to every single sale happening over the next 48 hours, non-members can still shop many of the markdowns. Plus, anyone can get in on the full assortment of savings by signing up for a free 30-day trial of Prime (it takes just a few minutes, and it includes complimentary shipping).

There are limited quantities available for some deals, so be sure to grab what you want ASAP (we will update this story as deals sell out and new ones become available). Get your shopping started by browsing the best offers below, or peruse the complete Prime Day sale over on Amazon. Amazon’s many 2020 holiday gift guides — there are ones for fashion, home, and electronics — feature curated deals throughout, making them another great place to start.

Best Health and Wellness Deals

Best Apple Deals

Best Electronic and Tech Deals

Best Amazon Device Deals

Best Home and Kitchen Deals

Best Clothing and Shoe Deals

Note: Some discounts only apply to certain sizes and styles.

Best Beauty Deals:

More Prime Day Deals:


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