Sheri Gurock Title: Freelance Writer and Co-Founder, Magic Beans Education: William James College, Graduate Certificate in Executive Coaching program, Georgetown University, certificate in Gathering Design and Facilitation, Brandeis University Sheri Gurock is the co-founder of Magic Beans, an award-winning toy and baby gear retailer with multiple store locations and over $10 million in annual revenue. Gurock has worked on many projects, from print publications to large-scale consumer events to mobile app development, and has consulted with manufacturers on product development and marketing strategy. When she stepped back from Magic Beans, Gurock went back to school to study facilitation and coaching. About Parents Parents, a Dotdash Meredith Brand, is an award-winning online resource for trustworthy, empathetic, and supportive information and inspiration for your families. We reach 9 million readers a month. Our content is written by experienced journalists, fact checked, and reviewed by our Expert Review Board for accuracy. Learn more about us and our editorial guidelines.