The Academy of Nutrition and Dietetics has approved Kraft Singles as the first product to incorporate its new "Kids Eat Right" label on its packaging. The label displays the logo of the "Kids Eat Right" nutritional education program run by the Academy's foundation.
The announcement of this approval has raised some concerns with consumers who believe processed food should not bear a label that appears to be a nutritional stamp of approval. "Kraft is a frequent target of advocates for better children's nutrition, who contend that many of its products are over-processed, with too much fat, sodium, sugar, artificial dyes and preservatives," reports to the New York Times. One registered dietitian even created an online petition in protest of the nutritional seal appearing on Kraft Singles.
On the other side of the debate, the ADA denies that the label is an endorsement of Kraft Singles' nutritional value. "The Kids Eat Right" logo on Kraft Singles packaging identifies the brand as a proud supporter of Kids Eat Right," said Mary Beth Whalen, the academy's executive director. "It also serves to drive broader visibility to KidsEatRight.org, a trusted educational resource for consumers."
The label, which will appear on packaging for both the regular and 2 percent milk versions of Kraft Singles, is only the beginning of a three-year collaboration between the ADA and Kraft.
This news also comes after Kraft voluntarily recalled millions of boxes of mac and cheese earlier this week.
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Image: American cheese slices via Shutterstock