Books are the best, right? Coming in a close second, as far as I’m concerned, are burritos. (Maybe it’s more of a tie.) If you and your kids agree, you’ll want to participate in Chipotle’s Reading Rewards program. Here’s how it works.
Teachers and librarians apply for the program and receive resources to help track and reward kids’ reading. The individual teacher sets the reading goals, and any children that meet those goals get a free kid’s meal from Chipotle.
Applications are due by Feb. 28. Teachers and librarians can apply here.
Last year Chipotle partnered with over 6,000 teachers and librarians, and more than 2 million kids earned a free meal. This year the chain hopes to reward 3 million kids. That’s a lot of burritos (and tacos, salads, and quesadillas).
"At Chipotle we're not just passionate about feeding the communities we serve, but also feeding young minds," said Chris Arnold, communications director at Chipotle. "Through the Reading Rewards program, we can help fuel an enthusiasm for reading and are pleased to supply teachers and librarians with the resources needed to encourage that passion."
Yes, Chipotle also probably hopes to groom the next generation of burrito-lovers. But if it’s grooming the next generation of book-lovers at the same time that’s fine by me.
So let your favorite teachers and librarians know that you want to participate in this program, and get reading!
Jenna Helwig is the senior food editor at Parents. Follow her Instagram account, where you'll see more burritos than books.