Heinz Debuts a New Condiment Called 'Mayochup' & Causes an Internet Freakout
Anyone who isn't up for mixing mayonnaise with ketchup can now reach for Heinz's new "Mayochup." The mere existence of the condiment has spurred very strong feelings on Twitter.
Mayonnaise can be a delicious and versatile condiment, as can ketchup. Put them together, maybe with a few other key ingredients, and you've got pretty much every "secret sauce" (aka Thousand Island dressing) that was ever smeared on a burger or served alongside some fries. But pfft, who wants to have to mix ketchup and mayo themselves? Heinz must have figured there are people out there who want their go-to condiment hybrid ready to go, because they've released "Mayochup."
The product was originally only available in the Middle East. But Heinz took to Twitter on April 11, to run a poll and test whether or not it would be profitable for them to bring the mashup stateside, too.
And Americans positively weighed in en masse, convincing Heinz to bring the condiment to the U.S. And now, Heinz has announced that Mayochup is set to hit grocery store shelves in late September. The company encouraged Twitter users to vote for which city that tweeted the most about the condiment—Culver City, Chicago, Brooklyn, or "your city"—should get first dibs.
And despite cries for it to be called something other than Mayochup, that's what it shall remain named.
In the meantime, Twitter users have been weighing in on the prospect with delight or disgust—or simply pointing out that kids and parents have been making the "new" condiment for ages.
One thing's for sure: Heinz should definitely rely on parents' opinions. Since ketchup is a family staple, and sometimes the only item that will get kids to eat their dinner, they're undoubtedly a target demographic for the success or demise of "Mayochup!"