Mall Favorite Auntie Anne's Has a Tasty New Pretzel-Themed Clothing Line and It's for a Good Cause
This merch looks as good as Auntie Anne's always smells whenever we stroll the halls of our local mall. Plus, 100% of the proceeds go to curing childhood cancer. National Pretzel Day: We are ready!
All pretzel lovers know that Auntie Anne’s hand-rolled soft pretzels are a fan favorite—no trip to the mall or airport is complete without indulging in one. In honor of National Pretzel Day (yes, that is a real thing) on April 26th, and their 30th birthday, Auntie Anne is pairing up with six different artists to create their own graphic design-inspired line of clothing and accessories. Long story short, pretzel merch is a thing and we are surprisingly here for it.
Each of the artists behind the unique “For the Love of Pretzels” collection is responsible for bringing their own fun vision to the line. Artwork by Mike Petty Studio, Huebucket, Rick Crane, Daniel Allen Stevens, Luis Romero, and Shawnimals transform the simple pretzel into a trendy look with prints like the hand-painted “Auntie Packs”, Pretzel Pug Yoga, Pretzel Heaven, A Twisted Day, Pretzels Forever, and Pretzels for Everyone, respectively. These designs are available in men's, women's, and children's clothing and in a variety of lifestyle accessories including phone cases, water bottles, mugs, and shower and bath gear starting at $13.
"Over the last 30 years, we've established deep connections with our loyal fans worldwide," said Heather Neary, president of Auntie Anne's. "Now, for the first time, those fans can showcase their love for Auntie Anne's by wearing our clothing while also contributing to the fight against childhood cancer. This is going to be a ton of fun for a great cause."
For those who weren’t aware, Auntie Anne’s national charitable partner is Alex's Lemonade Stand Foundation (ALSF)—the soft pretzel franchise has raised up to $3.7 million to fund cancer research since supporting the charity in September of 2011. That’s why all proceeds from “For the Love of Pretzels” will be donated to ALSF in their continued fight to cure childhood cancer.
In order to get your hands on the "Auntie Pack" pictured above, you must share a throwback birthday photograph on Facebook, Twitter, or Instagram using the hashtag #HBDAuntieAnnes for a chance to win. Also, any of Auntie Anne's My Pretzel Perks members can celebrate National Pretzel Day with a free Classic Preztel along with any pretzel purchase. Hurray for incentives!
To purchase your own pretzel-inspired gear and support a very worthy cause, you can visit Auntie Anne’s e-store hosted by Threadless. Happy holidays everyone—National Pretzel Day that is!