The already-affordable brand is having an online warehouse sale with items up to 80 percent off.

Motherhood Maternity Dress
Credit: Courtesy of Motherhood Maternity

Going to Motherhood Maternity was a rite of pregnancy passage for me, and I have loved bringing first-time pregnant friends and relatives to the store as well. There's a wonderful "aha!" moment when someone who is just starting to show puts on maternity jeans for the first time and experiences a now I know why these exist moment. Clothes at Motherhood Maternity are built around your bump—not to hide it, but to make you comfortable and confident and feeling cute even in your third trimester.

(Okay, the very last month is a literal stretch, but maternity clothes are always going to look better on you than trying to hide under XXL men's shirts!)

This week, for the first time ever, the store is having an online warehouse sale, Tuesday, April 3rd through Thursday, April 5th. They're putting some 100,000 pieces on sale from those crucial jeans to work-appropriate tops, while supplies last.

Just an FYI that everything is final sale, no returns. And since they've never had one of these sales before, who knows how fast items are going to go? But no matter where you are in your pregnancy, this is going to be worth checking out.

WHAT: Motherhood Maternity's FIRST EVER Online Warehouse Sale

WHERE: Online only at

WHEN: Starts at 6 a.m. EST on Tuesday, April 3 and goes through Thursday, April 5 or as long as inventory lasts