pregnant working woman

"It's the worst feeling in the world having to hide your pregnancy... I am going to hide my pregnancy as long as I can."

Pregnant CEO Talia Goldstein wrote those words in her journal in 2012 when she found out she was expecting. She was in the throes of fundraising for her dating startup, Three Day Rule, and she was afraid that investors would be scared off by her pregnancy.

Despite her business pedigree—a former producer at E!, a member of a tech incubator program, and even a presenter on Shark Tank—she knew investors had biases against pregnant women. And she wasn't wrong: One popularly known investor even wrote a blog post back in those days about pregnant entrepreneurs, which included the line: "A pregnant CEO/founder is going to fail her company."

To hide her pregnancy, she did things like wear trench coats to meetings—even when temperatures were in the 80s.

But since those days, she's built her business to a six-city enterprise with 30 employees, and closed a big round of funding with IAC/Match—the world's biggest dating site. In short, she's proved all the haters wrong.

That's why, now that she's pregnant with her second child, she's going public. She wrote an opinion piece in Fortune about her past struggles, and her decision to be upfront this time around: "Things are different this time, though. As I look around the tech events I attend, I see more and more women. Although we still have a long way to go, there are more women joining the industry every day," she wrote.

And she's determined to take an active role in making things different for those who come after her, too: "Now, as I begin another round of fundraising, I am determined to take a stand. I have proven that it is possible to do both: to be a great mom and to run a successful startup. This time, I won't hide my pregnancy, and I won't be afraid of what investors might think. This isn't just an argument about 'having it all.' This is about having the opportunity to show that we can."

Amen to that, mama!

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Alesandra Dubin is a new twin mom. She's also a Los Angeles-based writer and the founder of lifestyle blog Homebody in Motion. Follow her on Facebook, Instagram, Google+ and Twitter.