It's holiday season and Madison Avenue is seducing us once again. This time around, it appears that pregnancy sells—and real-life pregnant actors are proving it. Suddenly, it seems like ads featuring pregnant women as they are in real life, minus the overdone stereotypes, are everywhere. There's not a pickles-and-ice-cream snack or an exaggerated waddle to be found. No tight face shots, no bumps hiding behind jumbo desks or oversized shopping bags. It's full-frontal bump-ery in all its glory.
And have you seen Kmart's Joe Boxer pajamas ad? Get ready to witness pregnant women in a different light: These mamas-to-be can move. In the ad, five pajama-clad moms-to-be are dancing to an up-tempo "Santa Baby," and they don't hold back. The actors featured are so far into their third trimesters that apparently a few pregnant understudies were on stand by should one of the principals go into labor. I realize that not every 8-months-preggo woman feels like getting down on the dance floor, but I can relate to the impulse. At 40 weeks along, dancing in my living room was my desperate attempt to induce labor. I rocked hard to Lauryn Hill's "To Zion" and I have the home video to prove it. So, the Joe Boxer pajama mamas have my vote.
Debbie Rigaud is an author of Young Adult fiction. She and her husband welcomed a baby girl in early 2014, and life as they knew it has (thankfully) never been the same. Follow her on Twitter @debbierigaud
Image Courtesy of Joe Boxer