When I was pregnant, I was eager to stay stylish, but was frankly pretty overwhelmed with the whole wardrobe shopping process. Carrying multiples, I was in no position to simply buy a size up in non-maternity gear. I collected a bunch of pregnancy staples from the likes of Old Navy and the Gap, but I didn't feel they really expressed my personal style. And the truly stylish maternity pieces that I did have were sometimes budget busters. Womp womp.
But now there's good news for stylish expecting mamas out there!
Just launched this week, online personal styling retailer Stitch Fix is adding maternity clothing to its offerings. The way it works is you go online, fill out a quiz about your personal style and your budget preferences, and you get regular shipments of clothes in just your tastes. (And you're obvi only charged for what you keep, so you can send back anything you don't like or that doesn't quite flatter your bump.)
The retailer found that three percent of its clientele is pregnant at a given time—so the move makes business sense. But it's also a coup for mamas-to-be who are both too busy to handle what can be the time-consuming task of maternity wardrobe shopping (can I get an amen?) as well as plenty confused about how to go about it.
The company, which has more than 1,000 personal stylists across the country to select pieces and shop for clients, will offer maternity in the same sizes it currently carries (0 to 14, XS to XL), with brands such as Tart, Daniel Rainn, DL1961, and Mavi. That's welcome news for moms-to-be of all sizes!
(BTW, in addition to maternity, the company is also adding petites to its services—making for the first expansion into new product categories.)
How cool, right? Now if only the service had been around when I was pregnant!
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Photo courtesy of Stitch Fix