"We love to be playful, we don't take ourselves [too] seriously," You! founder Uyo Okebie-Eichelberger said at the show in a YouTube video on the VIVEKaterin channel. "It's just celebrating motherhood. It doesn't have to be drab; it doesn't have to be boring colors. I think that we love the bright colors because it's all part of all uplifting moms' spirit—expectant moms, breastfeeding moms. That's what we do."
Beyond that, she said, "I like to tell people it's one-part lingerie, two parts ego booster... When you're pregnant, you've just had your baby, you've gained some weight, you're not necessarily feeling your best, not feeling your prettiest. When you're wearing very pretty lingerie underneath, it gives you that extra oomph."
See footage from the show, as well as comments from Okebie-Eichelberger in the YouTube video.
Photo courtesy of You! Lingerie