Coco Rocha pregnant

Model Coco Rocha delivered her first child with husband James Conran on Saturday. And it was only fitting that the fashionable mama, who announced her pregnancy on social media, would immediately launch an Instagram account for the baby in no time flat!

New daughter Ioni James has her own Instagram page now; the first pic was of insanely gorgeous mom in a hospital gown getting ready to deliver, and the rest picture her in her first days. And she already has over 17,000 followers! But even before she had her own dedicated account, she was all over social media, thanks to mom's steadily documented pregnancy and the hashtag "#babyconran."

Rocha is only part of a huge trend of moms-to-be who tag their future children in social posts, generating excitement among friends and family as the pregnancy progresses. (And maybe a few eye rolls from people who think the idea is a little obnoxious.)

As I've mentioned here before, I have superstition in my blood (and I try to be sentisive about eye rolls). So I didn't do too much of that kind of thing—I never gave my unborn baby a formal nickname, for instance—though I did document my pregnancy on social channels. But I know plenty of folks who created hashtags for their babies-on-the-way, and then transitioned to full-blown accounts in the babies' names after they were born.

Cute... or just too weird?

Let's hear from you: Did you create a social media presence for your baby before delivery?

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Alesandra Dubin is a new twin mom. She's also a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on Facebook, Instagram, Google+ and Twitter.

Photo courtesy of Instagram/IoniConran