In a stroke of genius, Domino's Pizza is cashing in on some of their hungriest customers—pregnant women! Talk about a surprise delivery, now expecting families can register for their baby needs on dominosbabyregistry.com. The registry, powered by Gugu Guru allows parents-to-be to costumize their own pizza wish-list before sharing it with family and friends through social media or with a unique URL. Step aside Babies "R" Us, Domino's is reinventing a major pregnancy tradition—and who could say no to melted cheese?
Understandably, there may be skeptics out there—that's why Domino's has spruced up their ordering process, reassuring costumers that each delivery will be a special one. Once you have completed creating your registry, you can choose from a variety of gift card themes—this includes "The Gender Reveal Party" package, the "Baby Shower" package, the "Hormonal and Hangry" package, and the "Sleep Through The Night" package—all very valid reasons to need pizza.
“There’s nothing more exciting – and exhausting – than welcoming a new member to the family,” said Meenakshi Nagarajan, Domino’s director of digital marketing. “From baby showers to the big delivery, our baby registry makes it easy to enjoy pizza during the exciting events leading up to the baby’s arrival and thereafter.”
For the Domino's enthusiasts of the world, the gift options are not limited to food. Domino's has created a line of pizza-themed baby clothing and accessories which includes everything from pizza onesies and moccasins to pizza-themed baby books. Just because your baby can't eat pizza doesn't mean they can't look adorable in pizza merch!
Just when we thought Domino's couldn't get more over-the-top, you can enter to win free pizza for a year along with free pizza-themed gifts when entering on Gugu Guru's blog or Facebook page.
So what's it going to be—a pacifier or a pizza? Don't forget moms, you are eating for two now!