I was pregnant only nine months ago, but how come it seems like all kinds of innovations have come along since that could have made my pregnancy so much easier?
Exhibit A: Now there's a way to rent super cute maternity clothes online. Yes, rent—as in you don't have to actually buy clothes you'll only wear for a short time. And a service helps you pick them out according to your tastes to boot!
Here's the deal: Le Tote, the fashion rental subscription service for everyday clothing and accessories, has just announced its plan to expand its service into the maternity clothing category. (The service is coming soon, but a wait list is open now.)
Here's how it works: For a flat fee of $59 per month, maternity subscribers have unlimited access to deliveries of stylish clothes and on-trend accessories, personalized to their own tastes.
Each delivery contains three garments and two accessories, and can be sent back to receive new deliveries throughout the month for the flat price.
Oh, and if you end up loving something too much to send it back? You can buy it through the service for up to 50 percent off retail.
Related: Quiz: What's Your Maternity Style?
"When we first started Le Tote, my wife was pregnant with our daughter and was constantly borrowing and swapping maternity clothes with her friends," C.E.O. and co-founder Rakesh Tondon said in a release. "We knew then there was a massive need for a service like Le Tote in the maternity space, and are thrilled to be offering expectant mothers affordable access to a wide variety of maternity wear with our new maternity subscription option."
Couldn't agree more. The market for maternity clothes in the U.S. is $2 billion in annual revenue — and finally retailers are getting it! Le Tote joins StitchFix, which added maternity to its offerings earlier this year.
Just nine months too late to help me stay stylish throughout pregnancy—but maybe something like this is for you!
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Photo: Le Tote