Rihanna, Meghan Markle, and Jessica Alba Love Hatch Maternity, and Now You Can Shop the Brand on Amazon

The new Amazon Hatch storefront includes many of the brand’s best-selling products that you can wear before, during, and after pregnancy.  

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Rihanna Hatched
Photo: Splash News/Amazon

What do Rihanna, Meghan Markle, Anne Hathaway, Natalie Portman, and Jessica Alba have in common? Other than their celebrity status, these talented women have all been spotted wearing Hatch maternity clothing during their pregnancies, a brand known for its comfort, style, and quality. Even Rihanna, with her rule-breaking maternity style, couldn't resist the ultra-soft feel of the brand's Skin to Skin Bra, which she wore paired with unbuttoned overalls during a recent outing in Los Angeles. But you don't need to be a celebrity to shop the brand, thanks to the new Amazon Hatch storefront.

The curated Amazon Hatch collection includes cozy leggings, the perfect V-neck tee, and a four-piece layering set that includes the staples to get your maternity wardrobe started. You'll also find a selection of incredibly comfortable clothes to wear after the baby arrives, perfect gift bundles for mom and baby, and beauty products specifically designed for expecting parents.

While the daily pieces are spectacular and loved by celebs and moms alike, our favorite products in the Hatch collection are the intimates pieces. Made with ultra-soft materials like luxe Pima cotton and spandex, the Amazon storefront includes wireless nursing and pumping bras with front strap adjusters, high-rise underwear that protects your belly and C-section incision, a nursing tank with a built-in bra that's as soft and supportive as it is stylish, and other pieces you'll want to wear before, during, and after your pregnancy. Take a look!

The Skin to Skin Bra

Hatch Collection

To buy: The Skin to Skin Bra, $38; amazon.com

Rihanna looked quite relaxed wearing her black Skin to Skin Bra and we totally understand why this was her chosen Hatch piece. Made from super soft cotton, this comfy bra is completely wireless and features a seamless design with clean lines and a scoop neckline. According to the brand, this bra is "comfortable enough to sleep in" and "almost as good as being naked"—and Hatch reviewers agree, describing it as "freeing" and "perfect for tender pregnancy breasts." This nursing-friendly bra can be worn before and after the baby arrives, and it's available in four colors.

The High Tuck Brief

Hatch Collection

To buy: The High Tuck Brief, $28; amazon.com

The High Tuck Brief features a high-rise fit that won't roll down during pregnancy and offers C-section incision protection post-delivery. Hatch shoppers recommend buying "three at a time" because you won't want to wear any other undergarments after you experience this level of comfort. They especially love that the brief stays in place "on waist and bum" and is perfectly seamless. Made from a soft cotton blend, the High Tuck Brief is available in three colors.

The Everyday Nursing Bra

Hatch Collection

To buy: The Everyday Nursing Bra, $68; amazon.com

According to lactation consultant Chrisie Rosenthal, IBCLC, the perfect nursing bra should "provide both support and easy access," be made with "sturdy, stretchy fabric," and be free of underwires, which could contribute to clogged ducts. The Everyday Nursing Bra definitely checks all of these boxes! Made with super soft Pima cotton and spandex, this bra features clasps you can undo with one hand for easy nursing, straps that conveniently adjust in the front, and a J-hook on the back for racerback functionality. The Everyday Nursing Bra is available in three colors.

The Essential Hands Free Pumping Bra

Hatch Collection

To buy: The Essential Hands Free Pumping Bra, $78; amazon.com

When it comes to finding a good pumping bra, Rosenthal says a proper fit is the most important part. "It should be snug enough to hold the flanges/collection bottles in place, but not uncomfortable" she says, and "it's important to get a bra that will change with [your postpartum body]." The Essential Hands Free Pumping Bra is designed to do just that. It's made from a modal fabric blend that provides just the right amount of stretch and compression to keep it supportive, flexible, and soft. The bra has a seamless, wireless design and it also features adjustable straps and a nursing clasp (so it can be worn to pump or nurse). The Essential Hands Free Pumping Bra is available in three colors.

The Seamless Belly Brief

Hatch Collection

To buy: The Seamless Belly Brief, $38; amazon.com

The Seamless Belly Brief is designed with a high-rise waist with just enough compression to smooth things out without being too restrictive. Hatch shoppers love them so much that some have continued using them even after the pospartum period as "everyday undergarments" because they're supportive and "smooth everything out just right." The seamless brief is made from a modal blend and is available in two colors.

The 24/7 Nursing Tank

Hatch Collection

To buy: The 24/7 Nursing Tank, $78; amazon.com

For style and convenience, look no further than the 24/7 Nursing Tank. Made with Pima cotton and spandex, this multi-functional tank top features a built-in bra with one-hand clasps, straps that adjust in the front, and a J-hook on the back that converts it to a racerback. The soft material, fitted cut, and chic design make this top "perfect for nursing and looking put together when guests come over," according to one Hatch shopper. The 24/7 Nursing Tank is available in four neutral colors.

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