To mark the fourth anniversary of the Let's Move! campaign, First Lady Michelle Obama is making the rounds to continue raising awareness of childhood obesity.
Tuesday morning, she made a major announcement that will impact the future of schools across the country. Mrs. Obama outlined new rules that will ban the promotion of sugary drinks and junk food in schools. The rules aren't just limited to the cafeteria, either. Vending machines, posters, menu boards, and even scoreboards that feature unhealthy food and drinks will be phased out.
Companies spend $149 million a year marketing in schools, and 93 percent of that marketing is to promote beverages according to the USDA and reported by the Associated Press.
Companies will now have to start promoting their healthier options if they want to remain in schools. For example, Coca-Cola won't be able to sponsor a high school football scoreboard if their logo for Coke is visible. Instead, Coca-Cola will have to use Dasani water or Diet Coke as an alternative.
"The idea here is simple — our classrooms should be healthy places where kids aren't bombarded with ads for junk food," the first lady said from the White House. "Because when parents are working hard to teach their kids healthy habits at home, their work shouldn't be undone by unhealthy messages at school."
There are some exceptions to the rules. Promotions regarding bake sales and other in-school fundraisers would be left up to the schools or states. Off-campus fundraisers, like a school night at a local fast food chain, would be allowed, but posters and flyers advertising the event would not be allowed in the school. Instead, an email would be sent to parents.
The proposed rules will first have to undergo a USDA-facilitation comment period. This will decide how long schools have to remove and replace current unhealthy promotions running on campuses. The rules are expected to take affect by the beginning of next school year.
Many companies have already started the transition, and the American Beverage Association is on board with the rule change. "Mrs. Obama's efforts to continue to strengthen school wellness make sense for the well-being of our schoolchildren," President and CEO Susan Neely said.
But helping kids make smarter choices doesn't begin and end at school. Last fall, the campaign announced Sesame Workshop agreed to license some of their characters to the Produce Marketing Association to help healthier options appeal to children. Parents can also encourage their children to choose healthier options. Here are six easy ways to incorporate non-sugary drinks into your child's routine.
Let's Move! was launched in February 2010 to help fight the increasing rate of childhood obesity in America. The campaign encourages children to get active and make healthy eating choices. In the four years since the launch, new school lunch guidelines have been put in place and childhood obesity rates are beginning to fall. Large companies, government agencies, and local towns and counties have made an effort to encourage a healthier lifestyle.
Tell us: What do you think about these new rules? Do you agree that the marketing of junk food should be banned in schools?
Need more inspiration or help choosing healthier food options?? Download our free food substitutions guide!
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