Huggies is upping its commitment to end the diaper crisis by donating 22 million wipes and asking parents to add their voices to the conversation.
When you go on a grocery store run, it may not seem like a big deal to pick up another pack of diapers after your baby demolished her way through the last one. They aren't cheap and calculating the amount of money you spend on them a year may make you cringe, but buying diapers—no matter how expensive they are—is just something you come to terms with because it's for your child. But it's not that easy for everyone—according to Jet.com, 1 in 3 American families lack sufficient access to diapers. In fact, some are even forced to choose between buying food and keeping their baby clean.
Earlier this year, when the White House called for companies to help bring an end to the diaper crisis, Huggies was there to report for duty (no pun intended) with a donation of 22 millions diapers. Now the company is lining up to donate again, but this time it's all about wipes.
As we all know, keeping Baby's hygiene on point isn't as simple as just throwing a diaper on him. Wipes are an important part of the process. So, through its work with the National Diaper Bank Network, Huggies is hoping to make that process a little more affordable and continue its quest to help "wipe out" diaper need by matching its diaper donation with a donation of 22 million Huggies Wipes for families in need.
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The White House's recognition that some American families struggle to provide proper diaper care for their children seems to have started a bit of a movement. Beyond Huggies, many other companies have also made donations, and the Community Diaper Program was founded, which is geared towards making diapers affordable for families through a network of nonprofit organizations. Together they were able to help Jet.com distribute diapers for a third of the cost of the store price.
In honor of this initiative, Huggies is joining forces with the City Dads Group and the Association of Women's Health, Obstetric and Neonatal Nurses to bring parents into the discussion about skin health and diaper need. If you'd like to join the conversation, check out the "Huggies Wipe Out Diaper Need" Twitter Party today, June 23, from 8 to 9 p.m. EST using #DiaperNeed.
Amari D. Pollard is an Editorial Intern at Parents who's obsessed with vintage shopping. Follow her on Twitter: @AmariPollard.