Dove's Self-Esteem Project: Who Do You #FeelBeautifulFor?
Did you know that you can change your daughter's perception of herself by simply changing the way you view your own body? This morning, Dove released a new film called Legacy as part of their ongoing Self-Esteem Project. The short documentary highlights how important it is for mothers to feel confident about how they look so they can pass that sentiment onto their daughters. The mothers and daughters were asked to identify what they liked and disliked about their bodies, and the results were very similar. Watch the brief video below, but be sure to have some tissues handy:
As I was watching, I wanted to tell these girls, "You're so young! You shouldn't have these hang-ups about your body!" Plus, all of these girls (and their mothers, for that matter) were beautiful anyway. It was hard to see how they could have any of the insecurities they described. The video really gets the message across that girls are extremely influenced by the role models in their lives. The daughters notice how their mothers feel when they look in the mirror, and they start to feel the same way.
The upside of this discovery is that we know we can make a positive difference in girls' self-esteem just as easily as we can have a negative impact on girls' confidence. "Whether a mother, aunt, coach, teacher, or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence," said Jennifer Bremner, Director of Marketing, Dove.
In honor of the 5th Annual Dove Self-Esteem Weekend, which is happening from October 10-12, the brand is asking you to step up to the plate and tell the world who you #FeelBeautifulFor on Facebook, Twitter, and Instagram. I #FeelBeautiful for my 10-year-old and 7-year-old cousins. I'll never forget when we went to the beach a couple of summers ago and I made a negative remark about my body without even thinking. Sure enough, they never forgot it, and they even brought it up a year later at the same beach to the effect of "Do you still feel that way when you're in a swimsuit?" I learned what an impact one criticism can make. I pledge to work harder to monitor what I say around kids, and around anyone for that matter. And I want to work on my own self-esteem as well.
If you want more information on how to foster self-esteem in your child, you can visit www.Dove.com/Legacy or Facebook.com/Dove for tools, resources, events, and more. You can also add Dove on Snapchat to take part in a full week of exercises to build confidence.
So far, the Dove Self-Esteem Project has reached over 14 million children ages 7-17 and aims to hit the 15 million mark by the end of next year. Help them continue to spread the word. Even if you write one Tweet or stop by one event, know that you are making a difference.
Image via Shutterstock.