The Instagram-worthy experience will be open in New York City starting June 1.

By Maressa Brown
June 07, 2018
Max Flatow for Rosè Mansion 1
Credit: Max Flatow for Rosè Mansion

When it comes to wine time, plenty of us are cool with sipping just about any kind, but we can all agree that Rosé has been having a major moment. And now that hot summer days are here, we're even more inclined to ditch Pinot Grigio or Malbecs to go full-fledged "Rosé all day." So, it makes perfect sense that for the second year in a row, New York City is getting its very own pop-up wine tasting experience devoted to the beloved pink wine: Rosé Mansion.

Last year's "fun, educational vacation-like journey" that took visitors through 14 rooms to explore and learn about wine is expanding. According to the press release, the all-new Rosé Mansion will be taking over a new space that's 32,000 square feet (over twice the size of last year’s Mansion) and will feature rooms like Cleopatra’s Palace, a 1960s-themed Acid Test, and a vintage Airline Lounge. After a self-guided tour, you can enjoy the Mansion’s “RoséLand," which is part playground, part party space. There, you can can purchase bottles and glasses of their favorite wines and other beverages while enjoying private cabanas, a treehouse and picnic area, tacos and snacks from Taco Dumbo, and interactive elements such as chandelier swings and photo booths. A retail space and gift shop, open to the public, rounds out the experience.

Guests will get to enjoy eight samples of Rosé throughout the experience (equal to two glasses of wine total!), while learning about the 7,000-year-old wine's history, economics, politics, and science. For instance, they'll learn facts like: Pink wine was the most commonly produced wine in Europe in the 1960s. And pink wines from the Bordeaux region of France were dubbed "Claret" by the English in Europe, because of their clarity and violet hue, and are still referred to this way today!

And beyond getting super-educated on the beloved vino, attendees will have access to tons of Instagram-worthy photo opps.

Max Flatow for Rosè Mansion 2
Credit: Max Flatow for Rosè Mansion

The Rosé Mansion was created and co-founded by Morgan First and Tyler Balliet, the masterminds behind Second Glass, the most-attended wine-tasting experience targeted toward millennials.

"The Rosé Mansion inspiration for comes from combining a science museum with a highly interactive wine bar," explains Balliet. "I've always loved science museums, because they are hands-on, educational, but still really fun. Why can't we have a version for adults? At the same time, just going to a wine bar is only so much fun. I have a lot of energy, and I want to learn about everything all the time, so that's the basic idea of Rosé Mansion. You buy a ticket for a certain day and time, run through the multi-room experience tasting wine samples and interacting with the exhibits, then you get to drop into the coolest Rosé wine bar on the planet and peruse a list of over 100 Rosés from every wine-producing country we can get our hands on. It's basically my idea of a perfect day!"

Baillet explains that Rosé's popularity—especially among busy parents—doesn't surprise him at all. "What I love most about Rosé is how it's simultaneously delicious, affordable, and so easy!" he says. "I'm a wine expert and when I go into a wine shop it takes me 30 minutes to find a bottle of red or white, and I'm not buying fancy stuff. What has made Rosé so popular is how easy it is to get a high quality bottle for not a lot of money. If you want to go on a date, sure, splurge and get something expensive and fancy. But for hanging out at home, entertaining friends, going to the beach, or just winding down after a hectic day, you can fill your fridge with Rosé, and be perfectly happy!"

And judging from all the Rosé Mansion's delicious and snap-worthy features, there's doubt anyone who pays it a visit this summer will be over-the-moon!

Tickets for June through August go on sale on April 16 at at the happy hour (before 5 p.m. on weekdays) price of $35 and $45 for general admission. Food, wine and private cabanas in RoséLand can be reserved for an additional fee; Group packages will be available for purchase. Special launch pricing: until April 21, guests will receive a $10 discount on all tickets. Tickets include access to the Rosé Mansion experience, eight wine tastings, a Rosé Mansion collectible pin, a Rosé Mansion wine glass by Govino, as well as access to RoséLand.

Follow ​@rosewinemansion​ for updates.