Parents' Mom Knows Best Beauty Awards

When a beauty product earns raves for convenience, performance, and value from discerning customers like you, it’s cause for celebration. Which is why we’re pleased to present this year’s Mom Knows Best Beauty Awards! We had 300+ moms (including beauty pros) test close to 700 recent launches in hair, makeup, and skin care. Behold, the 30 smartest buys. 

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Makeup MVPs

Yasu and Junko

Makeup MVPs

Hourglass Voyeur Waterproof Liquid Liner ($34)
Moms gave this liner an A+ for its quick, precise application. “Easy, fast, gorgeous!” said Elissa, a mom of three.

St. Tropez 3-in-1 Bronzing Powder ($28)
Testers loved its versatility—three shades, one palette, many uses: “I loved it for contouring and as a bronzer; the shades blended beautifully,” said Elissa.

Nail Polish
Wet n Wild 1 Step WonderGel ($5; drugstores) 
Expert tester Gita Bass, a New York makeup artist and mom, called it “the Hercules of all nail polish,” when she remained chipless after a full week. Francesca, a mom of two, agreed: “I’ll buy more!“ 

MAKE UP FOR EVER Brow Gel ($20)
“It holds my brows in place all day” was one reason moms gave for rating this brand a 10. Another? The nifty two-sided applicator. 

L’Oréal Paris Infallible Paints Eye Shadow ($9) 
Moms adored the bold look they could create with one swipe of this highly pigmented shadow. “It needed to be washed to come off,” said Vikki, a mom of one. 

Tinted Lip Balm 
Yves Saint Laurent Volupté Tint-In-Balm ($34)
A balm with a lasting tint— what more could you ask for? Lots, and this one delivered. As Melissa, a mom of one, said, “It’s beautiful, it made my lips soft, and it smelled fruity!” 

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More Makeup MVPs

Yasu and Junko

More Makeup MVPs

Lip Stain
Victoria’s Secret Velvet Matte Cream Lip Stain ($14) 
This favorite stays on but doesn’t dry lips. “It’s highly pigmented, hydrating, and creamy,” said Bass.

IT Cosmetics Confidence in a Compact with SPF 50+ ($38) 
Testers noted how light this foundation feels. Said Jena, a mom of three: “Love, love, love that it’s not hard to put on, covers just enough, and doesn’t feel like a ton of makeup.”

Physicians Formula #InstaReady Full Coverage Concealer SPF 30 ($11; drugstores) 
The list is long for why moms endorse this one, including: It covers, protects against UV damage, and comes with a cute sponge. 

Benefit Cosmetics GALifornia Blush ($29)
If there were a blue ribbon for packaging, moms would pin it on this sweet little box. But testers were equally impressed with the blush itself. Said Bass, “It has a gorgeous peachy-gold shade that wakes up any face and adds shimmer for a ‘lit from within’ glow.” 

Maybelline New York The Colossal Big Shot Mascara ($8.50; drugstores) 
Moms said the applicator gives this mascara the edge. Its wavy bristles load on the color. 

RELATED: 5 Time-Saving Beauty Tips from Top Mom Bloggers

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First Place for Face

Yasu and Junko

First Place for Face

Eye Cream
Youth to The People Age Prevention Superfood Eye Cream ($35)
“Antioxidants in a fragrance-free hydrating formula is a win-win-win,” says dermatologist and mom of four Deanne Mraz Robinson, M.D., director of the Body Sculpting Center in Norwalk, Connecticut.

Face Wash
Garnier SkinActive The Gentle Sulfate-Free Cleanser ($12; drugstores)
“Garnier wash  is a non-soap cleanser that cleans without drying,” says expert tester Dr. Mraz Robinson.

Fresh Rose Deep Hydration Facial Toner ($44)  
Don’t underestimate how  this trifecta—fragrant rose flower oil, rose fruit extract,  and soothing rosewater—will make you feel. “It looks so feminine and dainty, but also soothes my skin,” said Danielle, a mom of two.

Makeup Remover
Boscia Charcoal MakeUp Melter ($32)
Testers were amazed that this coalblack “oil” balm even melted away waterproof mascara.  “It makes a creamy, soft lather,” said Lesly, a mom of one.

First Aid Beauty FAB Skin Lab  Retinol Serum .25% Pure Concentrate ($58)
This serum was given two thumbs up as a tough age  fighter that is still super-gentle.

Night Cream
Aveeno Positively Radiant Overnight Hydrating Facial ($17; drugstores)
After using this soy-based moisturizer before climbing under the covers, moms woke up with smoother, softer skin.

Daily Moisturizer
Olay Total Effects Anti-Aging Moisturizer SPF 15 ($23)
It’s ultra-silky, fragrance-free, and contains sunscreen, putting it top-of-the-list for many of our moms. 

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The Hit List for Hair

Yasu and Junko

The Hit List for Hair

Living Proof Full Dry Volume Blast ($29)
Testers agreed that this product, which uses a patentpending technology called “expandable textured aerospheres,” is a game changer: “Finally, a volumizing spray that doesn’t make your hair feel crunchy or crispy. Even better, it smells incredible,” said Laurie, a mom of three.

Pantene Gold Series Moisture Boost Conditioner ($6; drugstores)
Moms couldn’t get over how something that feels so luxurious can cost so little.

TRESemmé Repair & Protect 7 Shampoo ($5;
Testers remarked how much softer their hair felt after a  few days, and Deanna, who has one toddler and a baby  on the way, appreciated an added benefit: “There’s a Backstage Secret tip on the label, which I would never have thought to do and now use daily.”

Curl Enhancer
göt2b Volumaniac Bodifying Mousse ($7)
Because volume’s making  a comeback, moms loved  that this product does its job—and smells great too! 

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Unbeatable for Body

Yasu and Junko

Unbeatable for Body

JĀSÖN Dry Spray Deodorant ($11; Whole Foods Market stores)
“The best natural deodorant I have ever used,” raved Lacey, a mom of four. (It’s free of parabens, aluminum, and other chemicals.)

Body Wash
Dove Shower Foam ($6)
Tester Ann loved that  it foamed so well in her hands she could even do without  a loofah. But this was the  real selling point for the mom of one: “Even my anti-soap 4-year-old didn’t fight getting lathered with it!”

Body Lotion
Vaseline Intensive Care Mature Skin Rejuvenation Healing Moisture Lotion ($8; drugstores)
Maria, a mom of one, liked  this anti-aging update on a time-tested cream because  “it’s not too thick, which is nice for an allover lotion, and I  loved the smell and texture.” 

COOLA Sunless Tan Dry Oil  Mist ($46)
“I understand the desire for  a golden glow. This mist spray allows for a light, even tan  the safe way—and with no  streaky appearance,” says  Dr. Mraz Robinson.