Skip to content

Top Navigation

Parents Parents
  • GETTING PREGNANT
  • PREGNANCY
  • BABY NAMES
  • BABY
  • TODDLER
  • BIG KID
  • FUN
  • HEALTH
  • PARENTING
  • FOOD
  • HOLIDAY
  • News
  • THE STAY AT HOME GUIDE
  • SHOP
  • OUR MAGAZINES
  • MORE

Profile Menu

Your Account

Account

  • Join Now
  • Your Profile
  • Your Profile
  • Email Preferences
  • Newsletters
  • Manage Your Subscription this link opens in a new tab
  • Give a Gift Subscription this link opens in a new tab
  • Cozi Family Organizer this link opens in a new tab
  • Help
  • Logout
Login
Subscribe
Pin FB

Explore Parents

Parents Parents
  • Explore

    Explore

    • 22 Chore Ideas for Every Type of Kid

      Find a chore your kid loves to do, and start a habit of wanting to help out that'll last a lifetime. Read More Next
    • Top 5 Mom Friend Problems—And How to Fix Them

      Parenting is so much easier with good pals. Learn to overcome friendship hurdles and bond with women who get you. Read More Next
    • How to Sleep Train Toddlers and Big Kids

      I’m a pediatric sleep specialist who has seen it all, and I’m here to tell you that it’s not too late to get your child to (happily) stay in his own bed all night long. Read More Next
  • GETTING PREGNANT

    GETTING PREGNANT

    See All GETTING PREGNANT

    Your Chances of Getting Pregnant Every Day of the Month

    When sex coincides with your most fertile ovulation days, you'll increase your chances of getting pregnant. Get to know each phase of your cycle to make conception faster and easier.
    • Ovulation
    • Reproductive Age
    • Maximizing Your Fertility
    • Pre-Pregnancy Health
    • Trying to Conceive
    • Dealing With Infertility
    • Genetics
  • PREGNANCY

    PREGNANCY

    See All PREGNANCY

    Signs of Approaching Labor: How to Tell Your Baby is Coming Soon

    Anxiously awaiting your baby’s arrival? Learn to recognize the first signs of labor approaching, which signal that your little one might make an appearance soon.
    • Signs of Pregnancy
    • Pregnancy Week-by-Week
    • Giving Birth
    • Labor & Delivery
    • Pregnancy Symptoms
    • Due Date Calculator
    • Pregnancy Complications
    • Fetal Development
    • Gender Prediction
    • Baby Showers
  • BABY NAMES

    BABY NAMES

    See All BABY NAMES

    These Are the Most Popular Baby Names of 2020

    Curious which baby names stole the show this year? From new classics like Noah to tried-and-true faves like Ava, here are the top boy and girl names of the year so far, plus more naming trends to consider.
    • Baby Girl Names
    • Most Popular Names
    • Names by Origin
    • Twin Names
    • Baby Boy Names
    • Names by Religion
    • Celebrity Baby Names
    • Baby Name Quizzes
  • BABY

    BABY

    See All BABY

    How to Decode Your Baby's Cough

    Caring for a baby with a wet or dry cough? Listen for wheezing, hacking, or barking first, then read on to find out what's normal and when it's time to worry.
    • Newborn Care
    • Crying Baby
    • Health
    • Baby Development
    • Safety
    • Gear
    • Breastfeeding
    • Diapers
    • Sleep Issues
    • Feeding
    • Nursery
  • TODDLER

    TODDLER

    See All TODDLER
    • Preschool Activities
    • Behavior & Discipline
    • Toddler Development
    • Milestones
    • Potty Training
    • Starting School
    • Health
    • Safety
    • Childcare
  • BIG KID

    BIG KID

    See All BIG KID

    How to Deal With Bullies: A Guide for Parents

    Mean kids aren't just a middle-school problem. The trouble has trickled to the youngest grades. Learn how to spot it—and how to protect children of all ages from bullies at school.
    • Education
    • Health
    • Food & Nutrition
    • Bullying & School Problems
    • Child Development
    • Safety
    • Manners & Responsibility
  • FUN

    FUN

    See All FUN

    17 Budget-Friendly Kids’ Birthday Party Ideas

    A fun celebration doesn’t need to cost a pretty penny. Throw a memorable bash with these clever cost-cutting kids’ birthday party ideas.
    • Birthdays
    • Indoor Activities
    • Outdoor Activities
    • Arts & Crafts
    • Printable Coloring Pages
    • Kids' Entertainment
    • Best Toys
    • Holidays
    • Family Vacation Ideas
  • HEALTH

    HEALTH

    See All HEALTH

    All About Coronavirus COVID-19: A Concerned Parent's Guide

    Here’s everything you need to know about the disease that originated in Wuhan, China.
    • ADD & ADHD
    • Allergies
    • Autism
    • Cold & Flu
    • Coronavirus and COVID-19
    • Cough
    • Down Syndrome
    • Emergency Aid
    • Fever
    • Medication & Vitamins
    • Obesity
    • Rashes
    • Stomach Aches
    • Vaccines
  • PARENTING

    PARENTING

    See All PARENTING

    The Stay at Home Guide for Parents

    Everything you need to thrive at home as a family.
    • Positive Parenting
    • Parenting Style
    • Celebrity Parents
    • Family Dynamics
    • Divorce
    • Home
    • Adoption
    • Just for Mom
    • Money
    • Toy Recalls
    • Stroller Recalls
  • FOOD

    FOOD

    See All FOOD
    • Family Recipes
    • Baby Food
    • Toddler Finger Food Recipes
    • Hints & Tips
    • Healthy Eating
    • Birthdays
    • Holiday Recipes
    • Quick & Easy Meals
    • Food For Pregnant Women
  • HOLIDAY

    HOLIDAY

    See All HOLIDAY

    6 Easter Egg Science Experiments for Kids

    Smarten up your annual Easter tradition with these easy, educational egg dyeing ideas.
    • Christmas
    • New Year's
    • Valentine's Day
    • Easter
    • Mother's Day
    • Memorial Day
    • Father's Day
    • 4th of July
    • Halloween
    • Thanksgiving
    • Hanukkah
  • News
  • THE STAY AT HOME GUIDE
  • SHOP
  • OUR MAGAZINES

    OUR MAGAZINES

    See All OUR MAGAZINES
    • Parents
    • Parents Latina
    • Ser Padres
  • MORE

    MORE

    • Newsletters
    • Contests
    • ParentsIRL
    • Adulting
    • First Year Playbook
    • Celebrate Your Way

Profile Menu

Subscribe this link opens in a new tab
Your Account

Account

  • Join Now
  • Your Profile
  • Your Profile
  • Email Preferences
  • Newsletters
  • Manage Your Subscription this link opens in a new tab
  • Give a Gift Subscription this link opens in a new tab
  • Cozi Family Organizer this link opens in a new tab
  • Help
  • Logout
Login
Sweepstakes

Follow Us

  1. Home
  2. Parenting
  3. Just for Mom
  4. Beauty
  5. Parents' Best of Beauty Awards 2020

Parents' Best of Beauty Awards 2020

By Shannon M. Bauer
Updated August 06, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Skip gallery slides
Save Pin
Credit: Illustration by Francesca Spatola; Photos Courtesy of Brand

Over the past few months, we asked 30 moms to test 200 new skin, hair, and makeup launches. We hope the 31 winners here help you find your own self-care groove again. You deserve it.

Start Slideshow

1 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Foundation

Credit: Courtesy of CoverGirl
Shop It

More like a tinted moisturizer, CoverGirl Clean Fresh Skin Milk has a “dewy finish” that manages to “hide rosacea, dark circles,” and, hallelujah, “pimples” too.

1 of 31

Advertisement
Advertisement

2 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Concealer

Credit: Courtesy of Beautyblender
Shop It

The 40 full-coverage shades of Beautyblender Bounce Airbrush Liquid Whip Concealer suit a genuine range of skin tones. And the tip lets you zero in on imperfections.

2 of 31

3 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Highlighter

Credit: Courtesy of Revlon
Shop It

The “subtle shimmer” of Revlon SkinLights Prismatic Highlighter “accentuated cheekbones” and “perked up dull skin” for an all-over healthy-looking radiance, testers said.

3 of 31

Advertisement

4 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Eyeshadow

Credit: Courtesy of Maybelline
Shop It

This Maybelline New York Nudes of New York Eyeshadow Palette has 16 universally flattering shimmers and mattes in both “everyday” shades and “deep, dramatic” colors glam enough for “date night.”

4 of 31

5 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Long-Lasting Lipstick

Credit: Courtesy of Mented
Shop It

Mented Cosmetics Liquid Lipstick lasted through many, many cups of coffee and quarantine snacking to reign supreme. It “feels light on the lips,” “dries quickly,” then “fades to a nice stain after a few hours.”

5 of 31

6 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Lip Color

Credit: Courtesy of IT Cosmetics
Shop It

IT Cosmetics Pillow Lips Lipstick may be the unicorn of lipsticks: The formula is “moisturizing” and “glides on smoothly” yet “takes several hours to wear off.” The tubes are available in 14 shades in both cream and matte finishes.

6 of 31

Advertisement
Advertisement
Advertisement

7 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Blush

Credit: Courtesy of Flower Beauty
Shop It

You can dip into one shade of the Flower Beauty Pyramids Cheek Color or blend all of them together for a soft glow. According to one mom, “this feels much more luxe than the price might imply.”

7 of 31

8 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Lip Treatment

Credit: Courtesy of ChapStick
Shop It

In the time it takes to load your video call, you can slick on ChapStick Total Hydration Moisture + Tint + SPF 15. It leaves lips “pretty,” “smooth,” and “protected with SPF.”

8 of 31

9 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Eyeliner

Credit: Courtesy of Fenty Beauty
Shop It

No matter your color go-to, there’s a hue for you in this line of creamy Fenty Beauty by Rihanna Flypencil Longwear Pencil Eyeliners. The precise tip twists up to create the perfect fine line. “Truly the best eyeliner I’ve found,” said one thrilled user.

9 of 31

Advertisement
Advertisement
Advertisement

10 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Mascara

Credit: Courtesy of Marc Jacobs
Shop It

Our testers would have given Marc Jacobs At Lash’d Mascara “a 10 out of 5,” if the score sheet had allowed, describing the formula as “super-black and lengthening,” “with no smudging or flaking.” Perhaps most impressive: “It lasted through a day of mom life.”

10 of 31

11 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Brow Definer

Credit: Courtesy of Benefit
Shop It

Lightly filled? Artfully sculpted? Whatever your brow personality, Benefit Brow Styler has your arch. One end houses a “waxy pencil for shaping,” and the other offers a powder that gives you soft “weekend brows.”

11 of 31

12 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Cleanser

Credit: Courtesy of Bioré
Shop It

Bioré Rose Quartz + Charcoal Gentle Marshmallow Foam Cleanser checked all the requisite face-wash boxes with a “light, pleasant scent” and a “gentle, moisturizing formula.”

12 of 31

Advertisement
Advertisement
Advertisement

13 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Exfoliator

Credit: Courtesy of Youth to the People
Shop It

Moms gave a shout-out to the bamboo- and enzyme-powered Youth to the People Yerba Mate Resurfacing Energy Facial, which “made skin even-textured” and “better than it has looked in years.”

13 of 31

14 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Toner

Credit: Courtesy of Versed
Shop It

Testers were obsessed with Versed Weekend Glow Daily Brightening Solution, an acid toner that comes in a pump bottle. “My skin looked fresh and glowy,” one reviewer was happy to share.

14 of 31

15 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Mask

Credit: Courtesy of Sephora
Shop It

Sephora Collection 1 Minute Face Mask is a true 60-second facial. The “moisturizing” avocado-infused sheets are “ideal as a prework refresher.”

15 of 31

Advertisement
Advertisement
Advertisement

16 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Makeup Remover

Credit: Courtesy of Pond’s
Shop It

A shortcut seemingly made for tired mamas: Aloe-laced Pond’s Vitamin Micellar Hydrate Wipes “can quickly remove a full face of makeup,” and yet they still “feel soft on the face.”

16 of 31

17 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Serum

Credit: Courtesy of L’Oréal Paris
Shop It

Our panel credited L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum with helping them “lighten dark spots” and “even out texture.” One user said her allergy-related bumps disappeared after using it.

17 of 31

18 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Moisturizer with SPF

Credit: Courtesy of Neutrogena
Shop It

One-step morning skin care from Neutrogena Bright Boost Moisturizer SPF 30 was a hit with busy parents. The formula is “moisturizing” but “nongreasy.”

18 of 31

Advertisement
Advertisement
Advertisement

19 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Antiaging Moisturizer

Credit: Courtesy of L’Oréal Paris
Shop It

A trio of retinol, hyaluronic acid, and vitamin C is behind L’Oréal Paris Revitalift Moisturizer, which also earned a triple “love.” One tester was especially pumped about her “smooth and young” skin.

19 of 31

20 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Night Cream with Retinol

Credit: Courtesy of Olay
Shop It

Moms looking for a heavy-hitting antiager at a reasonable price said this fragrance-free Olay Regenerist Retinol24 Night Moisturizer had a lot in its favor. “Glowy and bright” skin with “no irritation” were big pluses to users.

20 of 31

21 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Eye Treatment

Credit: Courtesy of Mary Kay
Shop It

While making her kids’ breakfasts and supervising teeth brushing, one tester simultaneously accomplished a 15-minute “hydrating, depuffing” undereye treatment, thanks to these Mary Kay Hydrogel Eye Patches. Store them in the fridge for a chilled-out refresher when you need one.

21 of 31

Advertisement
Advertisement
Advertisement

22 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Shampoo and Conditioner for Fine Hair

Credit: Courtesy of Aveeno
Shop It

Aveeno Hair Cotton Blend Shampoo and Conditioner stand out for providing good volume, lift, and light moisture that doesn’t weigh hair down. Also nice: The “fresh, clean laundry scent” has unisex appeal (and the budget price means nobody will mind when a partner or kid dips into the bottles too).

22 of 31

23 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Shampoo and Conditioner for Curly Hair

Credit: Courtesy of Herbal Essences
Shop It

Herbal Essences Potent Aloe + Mango Shampoo and Conditioner pleasantly surprised one mom when they stood up to (and surpassed) her current expensive salon-brand shampoo and conditioner. The combo “made hair feel thicker” and “detangled knotty strands.”

23 of 31

24 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Mask

Credit: Courtesy of Garnier Fructis
Shop It

With many salons shuttered, testers lamented their “dry, damaged, desperate-for-a-haircut” strands. Weekly usage of Garnier Fructis 1 Minute Hair Mask + Aloe Extract helped restore hair to its “hydrated, shiny, soft” glory.

24 of 31

Advertisement
Advertisement
Advertisement

25 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Dry Shampoo

Credit: Courtesy of Aussie
Shop It

“I can go a week without washing, and it doesn’t dry my hair out,” a tester raved about Aussie Tousle Hustle Dry Shampoo. ’Nuff said.

25 of 31

26 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Styler

Credit: Courtesy of John Frieda
Shop It

One new mom loved that John Frieda Volume Lift Conditioning Mist gave her “flat, postpartum hair a boost” during an at-home blowout.

26 of 31

27 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Body Scrub

Credit: Courtesy of Dove
Shop It

The fine-grained texture of the creamy, tropical-scented Dove Exfoliating Body Polish Crushed Almond & Mango Butter sloughs off dead patches to reveal “soft, smooth skin.” (More of this, please!)

27 of 31

Advertisement
Advertisement
Advertisement

28 of 31

Save Pin
Facebook Tweet Mail Email iphone Send Text Message

Best Body Wash

Credit: Courtesy of Nivea
Shop It

Like a big gulp of water for skin, Nivea Nourishing Care Body Wash was so hydrating, testers felt as if they’d “already put on lotion” before leaving the shower.

28 of 31

29 of 31

Save Pin