Parents' Best of Beauty Awards 2020
Over the past few months, we asked 30 moms to test 200 new skin, hair, and makeup launches. We hope the 31 winners here help you find your own self-care groove again. You deserve it.
The 40 full-coverage shades of Beautyblender Bounce Airbrush Liquid Whip Concealer suit a genuine range of skin tones. And the tip lets you zero in on imperfections.
This Maybelline New York Nudes of New York Eyeshadow Palette has 16 universally flattering shimmers and mattes in both “everyday” shades and “deep, dramatic” colors glam enough for “date night.”
Best Long-Lasting Lipstick
Best Lip Color
Best Lip Treatment
In the time it takes to load your video call, you can slick on ChapStick Total Hydration Moisture + Tint + SPF 15. It leaves lips “pretty,” “smooth,” and “protected with SPF.”
No matter your color go-to, there’s a hue for you in this line of creamy Fenty Beauty by Rihanna Flypencil Longwear Pencil Eyeliners. The precise tip twists up to create the perfect fine line. “Truly the best eyeliner I’ve found,” said one thrilled user.
Best Brow Definer
Bioré Rose Quartz + Charcoal Gentle Marshmallow Foam Cleanser checked all the requisite face-wash boxes with a “light, pleasant scent” and a “gentle, moisturizing formula.”
Moms gave a shout-out to the bamboo- and enzyme-powered Youth to the People Yerba Mate Resurfacing Energy Facial, which “made skin even-textured” and “better than it has looked in years.”
Best Makeup Remover
Our panel credited L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum with helping them “lighten dark spots” and “even out texture.” One user said her allergy-related bumps disappeared after using it.
Best Moisturizer with SPF
Best Antiaging Moisturizer
Best Night Cream with Retinol
Best Eye Treatment
Best Shampoo and Conditioner for Fine Hair
Aveeno Hair Cotton Blend Shampoo and Conditioner stand out for providing good volume, lift, and light moisture that doesn’t weigh hair down. Also nice: The “fresh, clean laundry scent” has unisex appeal (and the budget price means nobody will mind when a partner or kid dips into the bottles too).
Best Shampoo and Conditioner for Curly Hair
Herbal Essences Potent Aloe + Mango Shampoo and Conditioner pleasantly surprised one mom when they stood up to (and surpassed) her current expensive salon-brand shampoo and conditioner. The combo “made hair feel thicker” and “detangled knotty strands.”
Best Dry Shampoo
Best Body Scrub
The fine-grained texture of the creamy, tropical-scented Dove Exfoliating Body Polish Crushed Almond & Mango Butter sloughs off dead patches to reveal “soft, smooth skin.” (More of this, please!)