EyelinerHourglass Voyeur Waterproof Liquid Liner ($34)
Moms gave this liner an A+ for its quick, precise application. “Easy, fast, gorgeous!” said Elissa, a mom of three.
BronzerSt. Tropez 3-in-1 Bronzing Powder ($28)
Testers loved its versatility—three shades, one palette, many uses: “I loved it for contouring and as a bronzer; the shades blended beautifully,” said Elissa.
Nail PolishWet n Wild 1 Step WonderGel ($5; drugstores)
Expert tester Gita Bass, a New York makeup artist and mom, called it “the Hercules of all nail polish,” when she remained chipless after a full week. Francesca, a mom of two, agreed: “I’ll buy more!“
BrowsMAKE UP FOR EVER Brow Gel ($20)
“It holds my brows in place all day” was one reason moms gave for rating this brand a 10. Another? The nifty two-sided applicator.
Eyeshadow L’Oréal Paris Infallible Paints Eye Shadow ($9)
Moms adored the bold look they could create with one swipe of this highly pigmented shadow. “It needed to be washed to come off,” said Vikki, a mom of one.
Tinted Lip Balm Yves Saint Laurent Volupté Tint-In-Balm ($34)
A balm with a lasting tint— what more could you ask for? Lots, and this one delivered. As Melissa, a mom of one, said, “It’s beautiful, it made my lips soft, and it smelled fruity!”
Lip StainVictoria’s Secret Velvet Matte Cream Lip Stain ($14)
This favorite stays on but doesn’t dry lips. “It’s highly pigmented, hydrating, and creamy,” said Bass.
FoundationIT Cosmetics Confidence in a Compact with SPF 50+ ($38)
Testers noted how light this foundation feels. Said Jena, a mom of three: “Love, love, love that it’s not hard to put on, covers just enough, and doesn’t feel like a ton of makeup.”
ConcealerPhysicians Formula #InstaReady Full Coverage Concealer SPF 30 ($11; drugstores)
The list is long for why moms endorse this one, including: It covers, protects against UV damage, and comes with a cute sponge.
BlushBenefit Cosmetics GALifornia Blush ($29)
If there were a blue ribbon for packaging, moms would pin it on this sweet little box. But testers were equally impressed with the blush itself. Said Bass, “It has a gorgeous peachy-gold shade that wakes up any face and adds shimmer for a ‘lit from within’ glow.”
Mascara Maybelline New York The Colossal Big Shot Mascara ($8.50; drugstores)
Moms said the applicator gives this mascara the edge. Its wavy bristles load on the color.
Eye CreamYouth to The People Age Prevention Superfood Eye Cream ($35)
“Antioxidants in a fragrance-free hydrating formula is a win-win-win,” says dermatologist and mom of four Deanne Mraz Robinson, M.D., director of the Body Sculpting Center in Norwalk, Connecticut.
Face WashGarnier SkinActive The Gentle Sulfate-Free Cleanser ($12; drugstores)
“Garnier wash is a non-soap cleanser that cleans without drying,” says expert tester Dr. Mraz Robinson.
TonerFresh Rose Deep Hydration Facial Toner ($44)
Don’t underestimate how this trifecta—fragrant rose flower oil, rose fruit extract, and soothing rosewater—will make you feel. “It looks so feminine and dainty, but also soothes my skin,” said Danielle, a mom of two.
Makeup RemoverBoscia Charcoal MakeUp Melter ($32)
Testers were amazed that this coalblack “oil” balm even melted away waterproof mascara. “It makes a creamy, soft lather,” said Lesly, a mom of one.
Serum First Aid Beauty FAB Skin Lab Retinol Serum .25% Pure Concentrate ($58)
This serum was given two thumbs up as a tough age fighter that is still super-gentle.
Night CreamAveeno Positively Radiant Overnight Hydrating Facial ($17; drugstores)
After using this soy-based moisturizer before climbing under the covers, moms woke up with smoother, softer skin.
Daily MoisturizerOlay Total Effects Anti-Aging Moisturizer SPF 15 ($23)
It’s ultra-silky, fragrance-free, and contains sunscreen, putting it top-of-the-list for many of our moms.
HairsprayLiving Proof Full Dry Volume Blast ($29)
Testers agreed that this product, which uses a patentpending technology called “expandable textured aerospheres,” is a game changer: “Finally, a volumizing spray that doesn’t make your hair feel crunchy or crispy. Even better, it smells incredible,” said Laurie, a mom of three.
ConditionerPantene Gold Series Moisture Boost Conditioner ($6; drugstores)
Moms couldn’t get over how something that feels so luxurious can cost so little.
ShampooTRESemmé Repair & Protect 7 Shampoo ($5; walmart.com)
Testers remarked how much softer their hair felt after a few days, and Deanna, who has one toddler and a baby on the way, appreciated an added benefit: “There’s a Backstage Secret tip on the label, which I would never have thought to do and now use daily.”
Curl Enhancergöt2b Volumaniac Bodifying Mousse ($7)
Because volume’s making a comeback, moms loved that this product does its job—and smells great too!
DeodorantJĀSÖN Dry Spray Deodorant ($11; Whole Foods Market stores)
“The best natural deodorant I have ever used,” raved Lacey, a mom of four. (It’s free of parabens, aluminum, and other chemicals.)
Body WashDove Shower Foam ($6)
Tester Ann loved that it foamed so well in her hands she could even do without a loofah. But this was the real selling point for the mom of one: “Even my anti-soap 4-year-old didn’t fight getting lathered with it!”
Body LotionVaseline Intensive Care Mature Skin Rejuvenation Healing Moisture Lotion ($8; drugstores)
Maria, a mom of one, liked this anti-aging update on a time-tested cream because “it’s not too thick, which is nice for an allover lotion, and I loved the smell and texture.”
TannerCOOLA Sunless Tan Dry Oil Mist ($46)
“I understand the desire for a golden glow. This mist spray allows for a light, even tan the safe way—and with no streaky appearance,” says Dr. Mraz Robinson.