Parents' Best of Beauty Awards 2021
For the tenth annual Parents Beauty Awards, 35 moms (plus a few dads!) put 160 makeup, hair, and skin launches to the test. And the winners are...
With 50 shades to choose from, Sephora Collection Best Skin Ever Foundation easily matched our diverse panel and gave moms full but lightweight coverage. This foundation lived up to its name, offering a natural finish that covered imperfections.
Oh, how good it feels to flash a smile IRL again, especially, testers said, while wearing one of 20 shades of Revlon ColorStay Satin Ink Liquid Lipstick. "It stays on so well and isn't drying or uneven at all."
Best Lip Gloss
The moms who reviewed Róen Beauty Kiss My Liquid Lip Balm in Shimmer wrote love notes: "It's glossy with zero stickiness." "The hint of sparkle makes my lips look fuller. And it's minty!"
Best Blush and Bronzer
Stila Cosmetics Putty Blush/Bronzer Duo comes in four shade pairings, taking the guesswork out of creating a pretty golden-hour glow for our testers' wide range of tones.
Best Brow Pen
For the most naturally full arches, flick NYX Professional Makeup Lift and Snatch! Brow Tint Pen through them; it has a fine tip and dries fast, then lasts all day, according to testers.
"I'd given up on makeup during the pandemic, but CoverGirl Lash Blast Clean Mascara brought me back. It made me look awake in seconds," one mom confirmed.
"The ultrablack formula of Maybelline New York Tattoo Studio Smokey Gel Pencil Eyeliner didn't budge," one tester marveled.
Easing back into eye makeup was nice, testers said, thanks to the subtly shimmery Burt's Bees Color Nurture Cream Eye Shadow.
Best Brow Pomade
It was unanimous: Nothing works better than Benefit Cosmetics POWmade Brow Pomade for a perfectly sculpted arch.
Best Tinted Moisturizer
Milk Makeup Sunshine Skin Tint Clean SPF 30 has a cool click-pen applicator and "sheer coverage that was perfect for school drop-offs," one fan said.
Best Nail Polish
Quick-dry Essie Expressie Dial It Up Collection is made for mom-and-kiddo manis: "Polish tends to smudge on my daughter—girl's got things to do—but this one dried in minutes and stayed smooth," a tester raved.
Best Moisturizer with SPF
Neutrogena Invisible Daily Defense Face Serum SPF 60+ is SPF goals: Feels light, absorbs clear, and is easy to blend.
Best Lip Treatment
ChapStick Total Hydration With Sea Minerals Overnight Lip Renewal Treatment works as you sleep. "I woke up to the softest pucker ever," one tester said.
Merle Norman Exfoliating Charcoal Scrub contains skin-sloughing volcanic sand and charcoal that "you could feel working," testers agreed.
Best Eye Cream
"Between my kids' busy schedules and a new puppy, I don't sleep much, and my eyes show it," said one mom, who found that Ole Henriksen Wrinkle Blur Bakuchiol Eye Gel Crème made her fine lines and puffy undereyes "look less obvious."
"Garnier SkinActive Micellar Cleansing Water With Vitamin C All-in-1 Brightening became my go-to on days when I was too tired for a skin-care regimen," said one mom. "I'd pour it on a reusable cotton round and swipe; it's more eco-friendly than a regular wipe."
Best Retinol Serum
Retinol newbies started out hesitant but ended up giving Mary Kay Clinical Solutions Retinol 0.5 five-star reviews. "It looked like I got a facial in my sleep," one tester exclaimed.
Best Nonretinol Serum
Pregnant testers avoiding harsh actives loved how smooth skin looked after they used these hyaluronic acid–packed RoC Multi Correxion Hydrate + Plump Serum Capsules.
Best Night Cream
Pond's Rejuveness Advanced Hydrating Night Cream addresses uneven tone, dullness, and fine lines in one step—"and we love a good multitasker," testers said.
Testers liked that the coarse grains in Drunk Elephant Sugared Koffie Almond Milk Scrub "revitalized neglected skin."
Best Belly Treatment
Summer Fridays Babymoon Belly Balm became a calming ritual for pregnant mamas who found that the blend hydrated their bellies. Sunflower seed oil, avocado oil, and calendula soothed expanding bump itchiness.
Best Shaving Gel
"The thick lather of Skintimate Spark Shave Gel was a step up from plain soap and gave a close shave," our tester said.
Best Body Wash
Ivory Gentle Moisturizing Body Wash With a Hint of Coconut generated a cloud of foam that "left skin clean but not dry," one dad said.
The wide pump on the Vaseline Intensive Care Almond Smooth Body Lotion "made one-handed applications a breeze. IYKYK," a parent wrote.
Best In-Shower Lotion
"Olay Nighttime Rinse-Off Body Conditioner With Retinol is genius," said one enthused mom who has dry skin and is too busy for lotion.
The cooling Secret DERMA+ Antiperspirant "was clutch for stressful meetings, LBDs, and lots of momming," said a tester.
Moms appreciated that Dove 0% Aluminum Refillable Deodorant was both chic and sustainable, and it worked for our testers with sensitive skin.
Best Curl Enhancer
"I used Maui Moisture Flexible Hold + Coconut Milk Curl Foam Mousse on my twist out, and it left my hair feeling supersoft with literally no frizz," said one tester.
Best Smoothing Treatment
Pantene Pro-V Hydrating Glow Thirsty Ends Milk to Water Serum melts into wet or dry strands to moisturize, seal split ends, and make hair feel silky.
One tester said that she could feel her strands being repaired with each use of the luxely thick and botanical-rich Aveda Invati Advanced Intensive Hair & Scalp Masque.
Best Shampoo and Conditioner for Damage
When a tester swapped her expensive formulas for TRESemmé Keratin Repair Shampoo + Conditioner, her hairstylist was impressed by how much healthier and shinier her hair looked after only a few weeks of use.
Best Shampoo and Conditioner for Hydration
Moms and dads alike enjoyed the gender-neutral scent of Aveeno Hair Sunflower Oil Blend Shampoo + Conditioner, which they said helped nourish dry hair and flaky scalps. And "this packaging was like sunshine and happiness," one tester enthused.
Best Dry Shampoo
Not only did Suave Hair Refresher Dry Shampoo With Amino Acids help testers squeeze a few more days out of their style, but it also smelled amazing and didn't leave a chalky residue behind.