Parents Latina's 2020 Mom-Approved Beauty Awards
Best Skin Cleanser
bareMinerals Pureness Gel Cleanser has become a go-to for our mama testers: “It’s light and fresh, and leaves skin feeling soft.”
Best Skin Serum
“Bright, healthy, radiant”—a few words testers used to describe their skin, thanks to La Roche-Posay 10% Pure Vitamin C Serum. “I got a compliment right away!” one says.
Best Skin Moisturizer with SPF
Aveeno Clear Complexion Sheer Daily Moisturizer SPF 30 is “SPF for people who hate sunscreen.” It’s lightweight, sheer, and keeps skin protected.
Best Eye Cream
Moms love the gel-cream texture of Cetaphil Deep Hydration Refreshing Eye Serum, but what really sold them is the squeeze tube. “It’s way easier than a jar,” they explain.
Best Skin Night Cream
Olay Regenerist Retinol24 Night Moisturizer is both effective and gentle: “I have sensitive skin but this doesn’t irritate it, and it makes my skin appear brighter,” one tester says.
Best Face Mask
The Bliss Rose Gold Rescue Foil Sheet Mask fits to your face perfectly, thanks to separate pieces that adhere to skin’s contours. Once it’s on, you’ll immediately feel a “welcome cooling sensation.”
Best Body Wash
Per a newly obsessed fan, the rosy scent of Love Beauty and Planet Rose & Almond Oil Shower Oil has the power to transform your bathroom into a “refuge from toddlerland.”
Best Body Lotion
Formulated with plant-based butters and oils, Mary Kay Satin Body Whipped Shea Crème is the perfect dry-skin salve. Plus, the white tea and citrus scent boosts your mood!
Bite Beauty Changemaker Supercharged Micellar Foundation comes in 32 shades, greatly increasing your chances of finding the one for you. The natural finish makes skin look “flawless.”
The wand in the Beautyblender Bounce Airbrush Liquid Whip Concealer helps you pinpoint pimples and dark circles, the texture is “lightweight yet still covers,” and every tester found a match among the 40 shades.
Physicians Formula Natural Defense Triple Defense Multicolor Stick SPF 20 is a game changer, offering “a fresh look with little effort,” a mom says. “Glide across lips, cheeks, and lids, then go!”
Swirl a makeup brush into Revlon SkinLights Prismatic Highlighter, then sweep across both cheekbones for a “soft, natural-looking, sun-kissed sheen.”
KVD Vegan Beauty Lolita Por Vida Eyeshadow Palette has a mix of matte, shimmer, and glitter finishes in neutral to plum shades, giving you “tons of room for creativity.”
Maybelline New York Hyper Easy Brush Tip Liquid Liner “makes eyeliner—even cat eyes!—foolproof,” says one thrilled tester. It’s all because of the thin, precise tip that even shaky hands can control.
You can skip the lash curler when you reach for L’Oréal Paris Bambi Eye Mascara. Besides an impressive lift, the formula “makes lashes full with no clumps” and “never smudges.”
Even lazy brow fillers like the dual-ended CoverGirl Easy Breezy Brow Draw & Fill Brow Tool. It’s fast and easy to swipe the angled crayon end, then the soft powder end through brows. “It makes me look so pulled together,” one mom says.
Mented Cosmetics Liquid Lip comes in five beautiful shades made to complement a diverse range of skin tones. Plus, it’s the “easiest-to-apply, most lightweight liquid lipstick we’ve tried.”
Best Lip Treatment
Described as the perfect formula to wear under a mask, Marc Jacobs Beauty Re(cover) Hydrating Coconut Lip Oil is “super-moisturizing but not at all sticky and won’t stain fabric.”
Best Shampoo & Conditioner
One tester’s familia was sniffing around for an “amazing scent” after she showered. Turns out it was Herbal Essences Potent Aloe & Mango Shampoo and Conditioner! The duo “makes hair feel thicker,” and “glides through tangles.”
Best Shampoo & Conditioner
Besides imparting an incredibly glossy finish, Head & Shoulders Supreme Nourish & Smooth Shampoo and Conditioner soothes scalp irritation and helps prevent flakes.
Best Hair Mask
Testers love the versatility of this “super-moisturizing” Garnier Fructis Hydrating Treat 1 Minute Hair Mask + Aloe Extract, which can be applied as a conditioner, mask, or leave-in treatment.
Best Hair Treatment
A single vial of Pantene Gold Series Split Ends Treatment “gives my dry, damaged hair the love and conditioning it desperately needs,” a thankful tester says. After shampooing, smooth the cream through ends and leave for five to seven minutes before rinsing.
Best Dry Shampoo
A few spritzes of Dove Go Active Dry Shampoo “and I can go a week between washes,” a tester swears. [Clicks “Add to cart.”]
Best Curl Spray
Like magic, this Suave Professionals for Natural Hair Frizz Reducing Refresher Spray reactivates your curl pattern when you spray it on dry strands. “My normally wilted second-day waves look like fresh, first-day curls again,” one mom says.