Eighty-eight percent of moms prefer Kourtney Kardashian's laid-back style to sister Kim's glamazon look, and 13 percent don't even wear makeup on date night!
Fifty-four percent of moms have tried gel manicures; 34 percent have dyed their hair blue, pink, or another nontraditional color; 16 percent have worn lash extensions; 13 percent have rocked temporary jewelry tattoos.
Forty-four percent of moms would rather give up sex for a month than makeup for a month!
Four out of 5 is the number of moms who admit to being brow challenged. Fear not! You can improve your game by finding the brow-shaping technique that's right for you:
Nearly half of moms wear their hair in a ponytail four or more times a week.
Wish your pony could be perkier? Try an extension! Here's our pick: Hair2Wear Christie Brinkley Collection The Pony, hair2wear.com.
Pinterest is moms' number-one source of inspiration when searching for a new 'do. And they're twice as likely as non-millennial moms to have a beauty-themed board.
Thirty-two percent of moms employ this timesaving product. That means a lot of others don't, despite the flood of them now on the market. But take note: Instead of washing, drying, and styling, just spray and go!
We suggest you try one of these top sellers.
Seventy-one percent of moms spend 30 minutes or less on their beauty routine, and 13 percent of moms get ready in 10 minutes or less!
How do you know what shade of foundation matches your skin tone? Our beauty expert shares the best ways to determine if you're a cool or warm tone.
Fifty-six percent of moms take selfies!
Mass merchandisers such as Walmart and Target top the list of where moms shop for their beauty necessities.
Forty percent of moms picked floral to best describe their current scent. Note to the 17 percent who chose baby spit-up: This too shall pass!
Hot Floral Scents:
For moms of babies and toddlers, stretch marks are their main concern. Come preschool, acne takes the top spot. The biggest skin issues overall:
East Coast: Gel manicures are hot everywhere, but especially here.
Midwest: More moms have tried temporary jewelry tattoos.
South: Moms are most likely to spray-tan.
West Coast: Alphabet creams are used the most.
Originally published in the May 2015 issue of Parents magazine.