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  5. What Millennial Moms Think About Beauty

What Millennial Moms Think About Beauty

By Tracy Perez
March 26, 2015
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New-Mom Makeovers: Choosing the Right Makeup for Your Skin Tone
Millennial moms have a unique approach to beauty. In our special survey, more than 1,500 of you weighed in on the biggest trends, hottest products, go-to hairstyles, and everyday concerns.
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Moms Love Natural Beauty Looks

Kim and Kourtney Kardashian
Credit: Helga Esteb/Shutterstock, JDH Imagez /Splash News

Eighty-eight percent of moms prefer Kourtney Kardashian's laid-back style to sister Kim's glamazon look, and 13 percent don't even wear makeup on date night!

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Moms Also Love Unnatural Beauty Trends

Unnatural Beauty Trends Compilation
Credit: Shutterstock

Fifty-four percent of moms have tried gel manicures; 34 percent have dyed their hair blue, pink, or another nontraditional color; 16 percent have worn lash extensions; 13 percent have rocked temporary jewelry tattoos.

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Moms Would Choose Makeup Over Sex

Pile of Makeup
Credit: Africa Studio/Shutterstock

Forty-four percent of moms would rather give up sex for a month than makeup for a month!

  • 15 Beauty Products for Busy Moms

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Moms Confess to Having Brow Problems

Tweezers
Credit: Keen_eye/shutterstock

Four out of 5 is the number of moms who admit to being brow challenged. Fear not! You can improve your game by finding the brow-shaping technique that's right for you:

Tweezing

  • Pro: Hairs are removed individually, so there's less room for error. It's the safest method for sensitive skin.
  • Con: Precision requires more time and patience.

Waxing

  • Pro: Quick and relatively painless; creates the cleanest, most defined look.
  • Con: Because heat is needed, you might get red -- or worse, burned.

Threading

  • Pro: Like tweezing but faster, creates a naturally polished look.
  • Con: May result in too much hair removal, and the discomfort factor is high.
  • 8 Amazing Beauty Tricks for the Eyes

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Moms Prefer the Ponytail

Woman wearing a ponytail
Credit: Jayme Burrows/Shutterstock

Nearly half of moms wear their hair in a ponytail four or more times a week.

Wish your pony could be perkier? Try an extension! Here's our pick: Hair2Wear Christie Brinkley Collection The Pony, hair2wear.com.

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Moms Rely on Pinterest for Hairspiration

Hairstyle
Credit: Luba V Nel/Shutterstock

Pinterest is moms' number-one source of inspiration when searching for a new 'do. And they're twice as likely as non-millennial moms to have a beauty-themed board.

  • No More Bad-Hair Days!
  • 12 Creative Uses for Pinterest

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More Moms Love Dry Shampoo

Dry Shampoo
Credit: urbanbuzz/Shutterstock

Thirty-two percent of moms employ this timesaving product. That means a lot of others don't, despite the flood of them now on the market. But take note: Instead of washing, drying, and styling, just spray and go!

We suggest you try one of these top sellers.

  • Best for fine hair Batiste Dry Shampoo (ulta.com) instantly takes away that greasy-roots look.
  • Best for curly hair Deva Curl No-Poo Quick Cleanser (devacurl.com) contains conditioning ingredients to get softness and bounce back into your spirals.
  • Best for brunettes Klorane Dry Shampoo with Oat Milk-Natural Tint (kloraneusa.com) doesn't leave any powdery white residue.

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Moms Don't Dawdle on Beauty Routines

Putting on makeup in car
Credit: Anidimi/Shutterstock

Seventy-one percent of moms spend 30 minutes or less on their beauty routine, and 13 percent of moms get ready in 10 minutes or less!

  • 3 New-Mom Makeovers
  • New-Mom Beauty Secrets

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New-Mom Makeovers: Choosing the Right Makeup for Your Skin Tone

How do you know what shade of foundation matches your skin tone? Our beauty expert shares the best ways to determine if you're a cool or warm tone.

  • Makeup Tricks to Look Refreshed (Not Tired)
  • How to Look Pulled Together -- Fast!

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Moms Have Mastered the Art of the Selfie

Woman taking a selfie
Credit: Monkey Business Images/Shutterstock

Fifty-six percent of moms take selfies!

  • Gorgeous Celebrity Breastfeeding Selfies

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Moms' Go-To Beauty Destination Is the Drugstore

Target
Credit: Rob Wilson/Shutterstock

Mass merchandisers such as Walmart and Target top the list of where moms shop for their beauty necessities.

  • Spend Less on Beauty Products
  • 21 Drugstore Beauty Savers

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Moms Love a Good Floral Perfume

Floral Perfume
Credit: Jeffrey Westbrook

Forty percent of moms picked floral to best describe their current scent. Note to the 17 percent who chose baby spit-up: This too shall pass!

Hot Floral Scents:

  • Philosophy Live Joyously, philosophy.com
  • Fresh Honeysuckle, fresh.com
  • Kate Spade Walk On Air, nordstrom.com
  • Tocca Isabel, tocca.com
  • Bella Vince Camuto, macys.com
  • Pumpkin-Inspired Beauty Products

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Moms Share Common Skin Issues

woman checking out her skin in mirror
Credit: Amy Postle

For moms of babies and toddlers, stretch marks are their main concern. Come preschool, acne takes the top spot. The biggest skin issues overall:

  • 27% acne
  • 22% stretch marks
  • 18% dark circles
  • 18% fine lines/wrinkles
  • 15% sun damage

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Moms' Beauty Trends Differ by Region

Regional Beauty Trends Compilation
Credit: Map: Alessandra Olanow. Products/Legs: Shutterstock

East Coast: Gel manicures are hot everywhere, but especially here.

Midwest: More moms have tried temporary jewelry tattoos.

South: Moms are most likely to spray-tan.

West Coast: Alphabet creams are used the most.

Originally published in the May 2015 issue of Parents magazine.

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    1 of 14 Moms Love Natural Beauty Looks
    2 of 14 Moms Also Love Unnatural Beauty Trends
    3 of 14 Moms Would Choose Makeup Over Sex
    4 of 14 Moms Confess to Having Brow Problems
    5 of 14 Moms Prefer the Ponytail
    6 of 14 Moms Rely on Pinterest for Hairspiration
    7 of 14 More Moms Love Dry Shampoo
    8 of 14 Moms Don't Dawdle on Beauty Routines
    9 of 14 New-Mom Makeovers: Choosing the Right Makeup for Your Skin Tone
    10 of 14 Moms Have Mastered the Art of the Selfie
    11 of 14 Moms' Go-To Beauty Destination Is the Drugstore
    12 of 14 Moms Love a Good Floral Perfume
    13 of 14 Moms Share Common Skin Issues
    14 of 14 Moms' Beauty Trends Differ by Region

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