You don’t need to be a makeup artist to master filling in your brows with the CoverGirl Easy, Breezy, Brow Fill+Shape+ Define Powder. The flexible applicator targets sparse spots. $9.
Liquid lipsticks offer the staying power of a matte with the comfort of a gloss. Physicians Formula The Healthy Lip Velvet Liquid Lipstick in Raisin’ Immunity is opaque, but avocado oil keeps lips hydrated. $8 in drugstores.
Save time getting ready in the morning using Revlon Youth FX Fill+Blur Foundation. It gives full coverage, smooths skin, and evens tone. $18.
Each Milani Color Harmony Blush Palette (shown in Berry Rays) has four shades you can apply separately to sculpt—or swirl them together for a luminous wash of color. $13.
Olay Total Effects AntiAging Moisturizer SPF 15 Fragrance-Free beat out 50 other products to be crowned the CEW Iconic Consumers’ Choice Beauty Award winner. Consumers love this multi-tasker because it flat-out works, thanks to vitamin E, green-tea extract, and niacinamide. $23.
The newest L’Oréal Paris launch, Voluminous Lash Paradise Mascara, is a total dupe for a pricier cult classic. The tightly packed bristles give lashes length and dimension without clumping. $10.
Maybelline City Mini State of Mind Eye Shadow Palette in Chill Brunch Neutrals makes it easy to define your eyes. Blend taupe into the crease, pat a shimmer on the lid, and finish with the plum shadow as liner. $8.