The Brand: Flower
The Philosophy: Premium-quality makeup for a fraction of department store prices
The Must-Have Product: The unique brush head of Flower Zoom-In Ultimate Mascara, ($8; walmart.com) twists into three different shapes to help you customize lash volume and length.
The Brand: Goop by Juice Beauty
The Philosophy: Age-defying skin care solutions without all the chemicals: "We've created luxurious, clean, organic formulas that are proven effective," says Paltrow. "We hope they change the way women think about skin care."
The Must-Have Product: No need for a separate makeup remover when you wash with Goop by Juice Beauty Luminous Melting Gel Cleanser ($90; goop.com). It uses a blend of natural oils (including coconut and olive) to quickly dissolve makeup as it cleanses and hydrates.
The Brand: KORA Organics
The Philosophy: Facial and body skin care that bottles Kerr's passion for living a healthy, balanced, organic lifestyle. The line's hero ingredient, noni extract, comes from a fruit in the South Pacific that the supermodel swears by to give her skin that enviable glow.
The Must-Have Product: Gently massaging KORA Organics Age-Defying AHA Facial Exfoliator ($60; koraorganics.com) onto your face and neck feels like a treat, and it's even more satisfying when you rinse it off after five minutes to reveal fresh, smooth skin.
The Brand: Honest Beauty
The Philosophy: Products that are "Honestly Free" of what the company calls "questionable ingredients" like parabens and phthalates. Alba says, "We've made it effortless for women to enjoy uncomplicated, truly effective skin care formulations made with the safest possible ingredients."
The Must-Have Product: Honest Beauty Crí¨me Blush in Truly Thrilling ($22; honestbeauty.com) is the perfect shade of soft pink for every skin tone.
The Brand: CIRCA
The Philosophy: A color cosmetics line (Mendes acts as creative director) that's dedicated to providing women with a diverse range of professional-grade makeup at an affordable price
The Must-Have Product: Making tired eyes look awake is much less of a drag with CIRCA Color Saturated Eye Crayons ($10 each; walgreens.com). They glide on like silk and don't budge.
The Brand: Meaningful Beauty
The Philosophy: A simple, yet highly effective approach to skin care: Each product delivers a distinct benefit to help your skin look its absolute best.
The Must-Have Product: We loved the luminous results we saw after applying a few drops of Meaningful Beauty Glowing Serum ($52; meaningfulbeauty.com) before moisturizer in the morning.
The Brand: IMAN Cosmetics
The Philosophy: The first cosmetics and skin care collection designed for all women with skin of color. It debuted in 1994, and Iman says, "I decided to introduce my own line because I realized there wasn't a product on the market that met my needs or the needs of a majority of women throughout the world."
The Must-Have Product: Swirling together the three shades in IMAN Cosmetics Sheer Finish Bronzing Powder in After Glow ($16; imancosmetics.com) transforms a tired complexion into one that's gorgeously radiant.
The Brand: Nuance Salma Hayek
The Philosophy: Hayek says, "I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother."
The Must-Have Product: In addition to saturating your lips in a gorgeous shade of red, Nuance Salma Hayek True Color Plumping Liquid Lipstick in Ripe Cherry ($10; CVS.com) contains green tea extract for a plumping effect.
The Brand: Josie Maran Cosmetics
The Philosophy: Maran says, "As a mom, you could say I've perfected the natural look. My line is all about fresh, glowing skin." The model and beauty guru achieves it through her signature ingredient, argan oil, which she pretty much put on the map.
The Must-Have Product: Applying Josie Maran Whipped Argan Oil Body Butter ($12; sephora.com) is like drenching your skin, in well, you know. And the light, spa-like scent is an instant mood booster.
The Brand: Christie Brinkley Authentic Skincare
The Philosophy: Help every woman have effortlessly healthy-looking skin
The Must-Have Product: Christie Brinkley Authentic Skincare Refocus Eye Serum Infusion Eye Treatment ($69; kohls.com) uses a complex blend of plant extracts, amino acids, and copper to reduce dark circles and fine lines while increasing firmness and elasticity.