The Royal Baby Carries on a Sweet 69-Year Blanket Tradition

That’s no ordinary baby blanket.

He’s only a few hours old, and Prince William and Kate Middleton’s newborn son is already abiding by royal tradition. 

When the Duke and Duchess appeared on the steps of the Lindo Wing at St. Mary’s Hospital on Monday evening, eagle-eyed fans couldn’t help but notice that their infant son was wrapped in a very familiar white blanket.

Welcome to the family. Thank you everyone for your kind wishes.

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Like his family members before him, the latest member of the royal family (we’re still waiting patiently on his name) was presented to the world in a white GH Hurt & Son Ltd shawl. The Nottingham-based “Shawl Factory” has been spoiling the family’s newborns with knitted baby blankets for 69 years, starting with the Queen and husband Phillip’s welcomed Prince Charles back in 1948. Since then, Princes Harry, William and George and Princess Charlotte were all wrapped in similar blankets from the luxury brand.  

Kate Middleton and Prince George Lindo Wing Kate Middleton and Prince William with Prince George. Oli Scarff/Getty Images.

Kate Middleton and Prince William are Expecting Their Third Child Kate Middleton and Prince William with Princess Charlotte. Mike Marsland/Getty Images.

The shawls are available in a variety of colors and patterns, and cost between $50 and $130. Shop them here before they sell out!

This article originally appeared on SouthernLiving.com.