This Brand-New Comfortable Clothing Line Already Has Tons of Celebrity Fans
Since March, it seems like we've collectively been living in sweatpants. It makes sense, considering we're stuck at home trying to slow the spread of the novel coronavirus. Between dealing with our kids and the house and our jobs, sweatpants or pajamas are really the only things we can muster the energy to put on these days.
But let's face it, sometimes we need a little boost in the fashion department. It's no secret that you feel good when you look good, and no one knows that better than Stacey Bendet, founder and Creative Director of the popular women's fashion company Alice & Olivia. That's why she decided it was high time to launch the brand's first-ever casual collection.
"I launched sweatpants because 95 percent of the population was no longer wearing anything unless it had an elastic top," Bendet told Parents. "And I'm always thinking about dressing women for every part of her life, and right now, her life is casual."
Bendet's BFF (and Parents contributor) Jenny Mollen is a huge fan of the collection and insists that the clothes are "totally worth it" despite the somewhat high price tag.
"I have the most hideous pair of pajamas that I literally wore every single day in March," she said. She was elated when Bendet sent her a pair of Alice & Olivia's new joggers and knew right away they were something she was "going to put so many miles on."
"I always pay attention to what my girlfriends need," said Bendet. "And I felt like during quarantine, they were all saying that they needed cute sweatpants that they didn't feel dumpy in."
As for Jenny's faves, she loves the Maddox Vegan Latex Leggings that she says are "next level."
"I feel like a superhero in them, and they are so comfortable," she said. Mollen is also a fan of the Tokyo Joggers, which she describes as a "dress-up jogger with more high-tech fabric."
Bendet also created a series of sweaters and sweatshirts with positive sayings for the new collection as a "little reminder that you're not doing so bad." Our personal fave? It has to be the Denver Round Hem Sweatshirt with the phrase "If you are reading this you are too close" emblazoned across the front.
The collection also has a charitable aspect, joined casual for a Cause. A portion of the sales of each of the six new sweatpants in the line goes to a correlating charity, like Race to Erase MS, Good+Foundation, and The JED Foundation. Like Mollen, several celebrities have jumped in to help promote the new line and subsequent charities. Kourtney Kardashian recently posted a picture of her and her daughter Penelope wearing the Aspen Jogger, which benefits A Sense of Home.
You can shop the entire Alice & Olivia Casual Collection here, or take a look at some of our favorite picks below. With the holidays approaching, now is the perfect time to shop for a (cute) cause.