Walmart is Adding Lactation Pods in More Than 100 Stores—a Win for Breastfeeding and Pumping Parents
Walmart is teaming up with Mamava to provide breastfeeding suites in stores across the country, supporting new parents in their breastfeeding and pumping journeys.
Breastfeeding and pumping parents who love to shop at Walmart might just love the retail giant even more. Walmart announced it is adding Mamava lactation pods in more than 100 of its stores across the country by the end of 2020 with more to come thereafter—a big win for breastfeeding and pumping support.
Mamava lactation pods, also called suites, are freestanding spaces “that provide a clean, comfortable, and private option to breastfeed or pump” and are free of charge. Those who need a pod can locate one and open it through the Mamava app. Even better? The app allows parents to customize lighting and airflow in the pod, listen to soothing sounds, and even leave digital notes to encourage other parents. New parents know how helpful a little encouragement can be!
These pods will be set up in Walmart stores that don’t have “Mother’s Rooms,” which have already been accommodating breastfeeding customers and associates in several hundred stores. Before going on a shopping trip, parents can see if their local Walmart has a Mamava pod by looking online.
If you’re wondering how Walmart’s relationship with Mamava began, it’s all thanks to Walmart associate and new mom Tennille Webb, who found a Mamava pod while traveling. “When I discovered and used the Mamava pod that first time, it was a game-changer for me, and I knew it would be a great option that gives my fellow Walmart associates and our customers another choice in their breastfeeding journey," says Webb in a press release. “I’m honored to see that my idea has come to reality in our stores. It’s teaching my son how one person can make a big difference.”
Support for parents like this is more than needed, especially since more than 80 percent of babies start out being breastfed and all the stories we still unfortunately hear about moms being shamed for breastfeeding in public. It’s even more critical during the coronavirus pandemic with more than 40 percent of moms saying they are committing to breastfeeding or pumping, according to a new survey from Medela and Mamava. A quarter of mothers were also found to be breastfeeding or pumping more than they were before COVID-19.
Here’s to hoping more stores and workplaces around the country will begin offering clean and relaxing spaces for breastfeeding and pumping.